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Why Espresso Stands Need A Website

I am a coffee guy. I spent 13 years managing a coffee roasting company. We owned multiple drive-thru stands, roasted coffee, and had a successful subscription marketing service. I have over 20 years of knowledge of the coffee industry. For […]

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Bringing The Messaging of Your Business Into Focus

The purpose of this article is about my strategy for establishing a business plan for 2020. It's important for your business to have a clear plan for forward movement. I realize this isn’t a novel idea, but it’s a great […]

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Dan And The Terrible, Horrible, No Good, Very Bad Day

I just learned a huge lesson - or maybe I just had a bad day. Business ownership isn't all sunshine and roses as all business owners will tell you. I just got back from the post office, delivering a refund […]

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An Interview with Brandon Ericson - Owner of Camano Commons Marketplace

Interview Transcript Dan: Today I’ll be talking with a businessman and also a family member; let me introduce Brandon Ericson. He is with Camano Commons Marketplace on Camano Island. Hi, Brandon. Brandon: Hello. How are you doing today?  Dan: I'm […]

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Why Your Website Matters

In this day and age, everyone should have a website. There are many people who don't have brick-and-mortar locations but have a website. As such, your website is actually often your primary business "location" instead of your physical address. Your […]

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A Candid Chat On Burn Out

The topic for this article is something I’ve experienced before, but never to the extent I’ve been experiencing lately. This is the subject of “burnout." Burnout can mean a lot of different things to a lot of people. For me […]

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Naming Your Business

When it comes to naming your business, something seemingly so trivial is actually a big deal. If you take a look at some of the big brands like Nike, Starbucks or Nordstrom; there isn’t really a direct link in each […]

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Should I Rebrand My Business?

Have you ever thought about rebranding your business? We all make minor adjustments to our brand, but to completely rebrand a company is like giving your business open-heart surgery and hoping to come out of it better than you were […]

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