Website Conversion Optimization • Wapiti

7 Tips to Write Better CTAs and Generate More Leads

7 Tips to Write Better Call to Action

If your Call to Actions aren’t delivering the results you’re after, you’re not alone. In a crowded digital landscape, crafting CTAs that cut through the noise can be a challenge. Conventional wisdom often fails to deliver, leaving businesses stuck in a cycle of mediocre results. So, how do you transform your CTAs from bland to brilliant? Here’s a fresh, no-holds-barred […]

How to Improve Website Traffic with User Experience

In today's digital landscape, attracting visitors to your website is only half the battle. The real challenge lies in keeping them coming back for more. A seamless user experience (UX) plays a pivotal role in achieving this goal. Did you know? A seamless user experience on a website can significantly increase website traffic and the likelihood of online shoppers returning, […]

Fueling Your Online Success: The Power of SEO

In today's digital world, having a website is like having a shopfront on the busiest street in town. But imagine that street is poorly lit and hard to find – that's what your website is like without SEO (Search Engine Optimization). As Paul Cookson cleverly put it, "A website without SEO is like a car with no gas." In other […]

Site Navigation That Converts

Your site navigation is important to conversion and retention on your website. Too many options and visitors leave confused. Too few options and they can’t find what they want. The trick is in ensuring that you not only provide what the visitor needs but, that you drive forward towards success. In this episode, I cover the ins-and-outs of great site […]

The Resurgence of eCommerce

In the current "corona-economy", business that previously could get by without eCommerce are learning the hard way on how important eCommerce can be to your business. COVID-19 has shut the doors of many brick and mortar shops leaving mostly just businesses with well-built, monetizable websites to find any success at all. Can You Sell Online? There are three main categories […]

Why Espresso Stands Need A Website

I am a coffee guy. I spent 13 years managing a coffee roasting company. We owned multiple drive-thru stands, roasted coffee, and had a successful subscription marketing service. I have over 20 years of knowledge of the coffee industry. For this article, I wanted to take that knowledge and marry it with what Wapiti does – specifically our ability to […]

Communicating Your Product Or Service

Having a great product or providing an indispensable service is important when it comes to communicating your product or service. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. Communicating your brand to your potential clients; communicating your strategy with your employees; being honest and communicating with yourself: these […]

The Importance of a Style Guide

Keeping a consistent look for your brand is a very important piece in building brand loyalty and recognition. For those of us that work in marketing, this is an obvious statement that drives a hundred percent of our style and branding decisions. If you run a company and don't have a style guide for your business, you probably need to […]

2018 Review - Our Master Marketing Experiment

I'm writing this article to discuss Wapiti. I want to show you just how far we've come in the past year as well as discuss some of my failures as the owner of the business and the steps I took to rectify many of them. Specifically, I want the reader of this article to learn from my mistakes because past […]

Knowing When To Quit

Growing up, my family strongly frowned upon quitting just about anything. It was a concession that you were no good at what you were doing and that you were unwilling to push through a barrier to succeed. I would like to posit a different view. While there are times that quitting is indeed giving up on something that you could […]

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