wapiti icon
Contact
wapiti icon
Contact
A simple guide with important styles to ensure our brand guidelines are met.

Wapiti - Style Guide & Branding

Colors

HEX:
#141410

CMYK: 69 / 66 / 69 / 81
RGB: 14 / 14 / 10

Pantone: 7571 C
Alt Dark:
#000000
Alt Light:
#212119
HEX:
#003b4c

CMYK: 95 / 68 / 54 / 54
RGB: 0 / 48 / 60

Pantone: 548 C
Alt Dark:
#002b3a
Alt Light:
#004e66
HEX:
#C97D31

CMYK: 18 / 56 / 96 / 3
RGB: 201 / 125 / 49

Pantone: 7571 C
Alt Dark:
#b56617
Alt Light:
#ce8c4a
HEX:
#ffffff

CMYK: 0 / 0 / 0 / 0
RGB: FF / FF / FF

Pantone: 7571 C
Alt Dark:
#eff1f1

PRIMARY LOGO

wapiti horizontal positive
wapiti horizontal negative

ICONOGRAPHY

wapiti iconwapiti iconwapiti iconwapiti icon

TYPOGRAPHY

Aa

Heading, 500 Gotham Book 30px

Aa
300 Gotham Book 14px. 

IMAGES

Theme

Wapiti is another name for the North American Elk. This means all imagery should reflect a nature style and images of the wapiti are highly encouraged. Tinted images, such as the image to the right are welcomed when combined with the above brand colors.
wapiti hero
Christian Owned Marketing Agency