Wapiti - Style Guide & Branding
A simple guide with important styles to ensure our brand guidelines are met.
Colors
HEX:
#141410
CMYK: 69 / 66 / 69 / 81
RGB: 14 / 14 / 10
Pantone: 7571 C
#141410
CMYK: 69 / 66 / 69 / 81
RGB: 14 / 14 / 10
Pantone: 7571 C
Alt Dark:
#000000
#000000
Alt Light:
#212119
#212119
HEX:
#003b4c
CMYK: 95 / 68 / 54 / 54
RGB: 0 / 48 / 60
Pantone: 548 C
#003b4c
CMYK: 95 / 68 / 54 / 54
RGB: 0 / 48 / 60
Pantone: 548 C
Alt Dark:
#002b3a
#002b3a
Alt Light:
#004e66
#004e66
HEX:
#C97D31
CMYK: 18 / 56 / 96 / 3
RGB: 201 / 125 / 49
Pantone: 7571 C
#C97D31
CMYK: 18 / 56 / 96 / 3
RGB: 201 / 125 / 49
Pantone: 7571 C
Alt Dark:
#b56617
#b56617
Alt Light:
#ce8c4a
#ce8c4a
HEX:
#ffffff
CMYK: 0 / 0 / 0 / 0
RGB: FF / FF / FF
Pantone: 7571 C
#ffffff
CMYK: 0 / 0 / 0 / 0
RGB: FF / FF / FF
Pantone: 7571 C
Alt Dark:
#eff1f1
#eff1f1
Design Elements
Download Full Brand Guide .pdf
PRIMARY LOGO
ICONOGRAPHY
TYPOGRAPHY
Heading, 500 Gotham Book 30px
Text, 300 Gotham Book 16px.
WEB ELEMENTS
IMAGES
Theme
Wapiti is another name for the North American Elk. This means all imagery should reflect a nature style and images of the wapiti are highly encouraged. Tinted images, such as the image to the right are welcomed when combined with the above brand colors.
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