A simple guide with important styles to ensure our brand guidelines are met.

Wapiti - Style Guide & Branding

Colors

HEX:
#141410

CMYK: 69 / 66 / 69 / 81
RGB: 14 / 14 / 10

Pantone: 7571 C

Alt Dark:
#000000

Alt Light:
#212119

HEX:
#003b4c

CMYK: 95 / 68 / 54 / 54
RGB: 0 / 48 / 60

Pantone: 548 C

Alt Dark:
#002b3a

Alt Light:
#004e66

HEX:
#C97D31

CMYK: 18 / 56 / 96 / 3
RGB: 201 / 125 / 49

Pantone: 7571 C

Alt Dark:
#b56617

Alt Light:
#ce8c4a

HEX:
#ffffff

CMYK: 0 / 0 / 0 / 0
RGB: FF / FF / FF

Pantone: 7571 C

Alt Dark:
#eff1f1

Design Elements

Download Full Brand Guide .pdf

PRIMARY LOGO

ICONOGRAPHY

TYPOGRAPHY

Aa

Heading, 500 Gotham Book 30px

300 Gotham Book 14px.

WEB ELEMENTS

Call to Action Alternate Alert

IMAGES

Theme

Wapiti is another name for the North American Elk. This means all imagery should reflect a nature style and images of the wapiti are highly encouraged. Tinted images, such as the image to the right are welcomed when combined with the above brand colors.