Wapiti - Style Guide & Branding

A simple guide with important styles to ensure our brand guidelines are met.

Colors

HEX:
#141410

CMYK: 69 / 66 / 69 / 81
RGB: 14 / 14 / 10

Pantone: 7571 C
Alt Dark:
#000000
Alt Light:
#212119
HEX:
#003b4c

CMYK: 95 / 68 / 54 / 54
RGB: 0 / 48 / 60

Pantone: 548 C
Alt Dark:
#002b3a
Alt Light:
#004e66
HEX:
#C97D31

CMYK: 18 / 56 / 96 / 3
RGB: 201 / 125 / 49

Pantone: 7571 C
Alt Dark:
#b56617
Alt Light:
#ce8c4a
HEX:
#ffffff

CMYK: 0 / 0 / 0 / 0
RGB: FF / FF / FF

Pantone: 7571 C
Alt Dark:
#eff1f1

PRIMARY LOGO

wapiti horizontal positive
wapiti horizontal negative

ICONOGRAPHY

wapiti iconwapiti iconwapiti iconwapiti icon

TYPOGRAPHY

Heading, 500 Gotham Book 30px

Text, 300 Gotham Book 16px. 

IMAGES

Theme

Wapiti is another name for the North American Elk. This means all imagery should reflect a nature style and images of the wapiti are highly encouraged. Tinted images, such as the image to the right are welcomed when combined with the above brand colors.
wapiti hero

Succeed at eCommerce

Whether you need a new eCommerce website or you want to improve your existing eCommerce website, Wapiti will take you to the next level.
Get a proposal