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Style Guide & Branding

A simple guide with important styles to ensure our brand guidelines are met.

Wapiti is another name for the North American Elk. This means all imagery should reflect a nature style and images of the wapiti are highly encouraged. Tinted images, such as the image behind are welcomed when combined with the below brand colors.

Colors

HEX
#141410

CMYK: 69 / 66 / 69 / 81
RGB: 14 / 14 / 10

Pantone: 7571 C

Alt Dark
#000000

Alt Light
#212119

HEX
#003b4c

CMYK: 95 / 68 / 54 / 54
RGB: 0 / 48 / 60

Pantone: 548 C

Alt Dark
#002b3a

Alt Light
#004e66

HEX
#C97D31

CMYK: 18 / 56 / 96 / 3
RGB: 201 / 125 / 49

Pantone: 7571 C

Alt Dark
#b56617

Alt Light
#ce8c4a

HEX
#ffffff

CMYK: 0 / 0 / 0 / 0
RGB: FF / FF / FF

Pantone: 7571 C

Alt Dark
#eff1f1

Design Elements

Primary Logo

Iconography

Typography

Heading, 700 Red Hat Display 80px

Web Elements

Conversion-focused website design and ecommerce experts.

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Wapiti Digital is a full-service web design and search optimization agency specializing in sales-focused design, eCommerce, and recurring revenue models. We're local to Iowans in Waverly, Cedar Falls, Waterloo, and the surrounding area but we serve clients across the United States. Our team is 100% distributed with members in Washington, Arizona, Wisconsin, California, Montana, and Ankara, Turkey.

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