All Brand & Marketing Strategy Articles

Ready to level up your e-commerce game? Understanding and analyzing your website traffic is essential for optimizing user engagement, improving your SEO strategy, and increasing conversions. Here’s a comprehensive guide on how to effectively analyze your website traffic in five important steps. Define Your Goals Setting clear, measurable goals is…

Brand Shouter is undergoing a radical rebranding. While we’ll continue to serve our clients in exactly the same way, we are changing everything about our brand from the ground up similarly to starting a new business. The Move As of September 2020, Brand Shouter is now located in Cedar Falls,…

Your site navigation is important to conversion and retention on your website. Too many options and visitors leave confused. Too few options and they can’t find what they want. The trick is in ensuring that you not only provide what the visitor needs but, that you drive forward towards success.…

In the current “corona-economy”, business that previously could get by without eCommerce are learning the hard way on how important eCommerce can be to your business. COVID-19 has shut the doors of many brick and mortar shops leaving mostly just businesses with well-built, monetizable websites to find any success at…

As in life, the Golden Rule directly applies to how a business should operate. Now, in this uncertain time, more than ever, it should be practiced over and over again. Small businesses stand to suffer in the coming months but there is a lot that fellow business owners can do…

COVID-19 (Coronavirus) is hitting our globe and causing mass disruption. Businesses with a solid online presence are set up to weather this a lot better than businesses that have let their web presence lag. Even if 95% or more of your business is in-shop, your website and tools should be…

Finding a recurring revenue model for your business is a must in 2020. In this article, I discuss the importance of recurring revenue for your business. We take a look at a few businesses that turned static products into recurring revenue and explore ways to find recurring revenue models for…

I am a coffee guy. I spent 13 years managing a coffee roasting company. We owned multiple drive-thru stands, roasted coffee, and had a successful subscription marketing service. I have over 20 years of knowledge of the coffee industry. For this article, I wanted to take that knowledge and marry…

Kate Bagoy’s Bio Since 2008, I’ve helped entrepreneurs build companies as a designer, marketer, product manager, strategist & advisor. Having worked with more than 50 startups, two things stand out as key factors in entrepreneurial success: mindset & strategy. Lasting businesses are helmed by tenacious founders who learned to master…

Having a great product or providing an indispensable service is important when it comes to communicating your product or service. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. Communicating your brand to your potential clients; communicating your strategy…