All Marketing & Growth Articles

Wapiti has just endured a radical rebranding from our original name, Brand Shouter. While we’ll continue to serve our clients in exactly the same way, we are changing everything about our brand from the ground up similarly to starting a new business. For this article, we explore the process Wapiti…

Brand Shouter is undergoing a radical rebranding. While we’ll continue to serve our clients in exactly the same way, we are changing everything about our brand from the ground up similarly to starting a new business. The Move As of September 2020, Brand Shouter is now located in Cedar Falls,…

Finding a recurring revenue model for your business is a must in 2020. In this article, I discuss the importance of recurring revenue for your business. We take a look at a few businesses that turned static products into recurring revenue and explore ways to find recurring revenue models for…

The purpose of this article is about my strategy for establishing a business plan for 2020. It’s important for your business to have a clear plan for forward movement. I realize this isn’t a novel idea, but it’s a great reminder to think about your business goals. Maybe your goal…

When it comes to naming your business, something seemingly so trivial is actually a big deal. If you take a look at some of the big brands like Nike, Starbucks or Nordstrom; there isn’t really a direct link in each name as to what their product is, yet their names…

Have you ever thought about rebranding your business? We all make minor adjustments to our brand, but to completely rebrand a company is like giving your business open-heart surgery and hoping to come out of it better than you were before. In this article, I explore the idea of rebranding…

We all are salespeople and constantly sell throughout each day. Do you sell cars? You’re a salesperson. Do you build websites? Salesperson. Do you clean the floors? Salesperson. You see, regardless of what you do for a profession and regardless of who you spend time around, you spend a lot…

Having a great product or providing an indispensable service is important when it comes to communicating your product or service. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. Communicating your brand to your potential clients; communicating your strategy…

Keeping a consistent look for your brand is a very important piece in building brand loyalty and recognition. For those of us that work in marketing, this is an obvious statement that drives a hundred percent of our style and branding decisions. If you run a company and don’t have…

Becoming an authority in your local area has many benefits. Of course, it can generate money and success, but it can also result in connections, those of which can become a solid base to build your business upon. Being a local authority promotes goodwill.