Brand & Marketing Strategy • Wapiti

You Need A Digital Marketing Agency On Retainer

A New Set Of Experienced Eyes Is All That Stands Between Success And Failure Hiring outside help to grow can be a tough pill to swallow. That very hesitancy, however, could be completely killing your growth potential. Here are a few reasons why a business that is successful needs a digital marketing agency for growth: 1. Let Experts Focus On Growing […]

Interview with TJ Fittis of Camano Island Coffee Roasters

TJ's Bio from LinkedIn: Most people have never REALLY tasted coffee before -- that's why I work at Camano Island Coffee Roasters. My mission is to share delicious, fresh-roasted coffee with those afflicted by burnt, stale coffee. It's been a fun journey at Camano Island Coffee Roasters. I started with the company in 2011 and through a series of "growth-hacking" […]

Lessons from the Mobile Game, Bricks & Balls

aka, how trying to disconnect from my day-to-day work failed and the lesson I learned from it... When it comes to my day-to-day job, I have this habit of staying connected to my work at every hour. I've even woken up in the night and responded to emails or checked on things to ensure they were running correctly. I know […]

Make Money Podcasting

Update: We've updated this article to help a potential podcaster be prepared for podcasting in 2019. Follow this link to check out the new article! Anyone that knows me, knows one thing is for sure: I LOVE to talk. Seriously, if I could get paid to just talk and give my opinions on anything and everything, that would be how […]

Have you heard about the octopus with one arm? His name was Eel.

Just to set this straight... an Octopus with one arm is not an eel... It's probably dead. Just like a business that focuses on one method of bringing in new business is probably dead or dying. Do you get the comparison now? I'm not just writing another blog post to tell you about why certain sea creatures have more appendages than […]

Fighting Loneliness as a Business Owner

This post is a tough one for me. I'm an introvert by nature and a geek. It wasn't long ago that I would be much happier holed up in a room at home working on a project on my laptop rather than writing emails to share with all of you, hanging out with people, or meeting with clients. Those things […]

Style Guide: 3 Fast Steps To An Outstanding Brand

A Style Guide is a crucial part of a well-functioning business with a growth strategy. If your business doesn't have one - you're making a very crucial mistake. A few years before starting Wapiti, I ran a coffee company with aspirations of growing to be quite large. We specialized in shipping coffee to the homes of our customers and our coffee […]

5 Steps to an Effective Social Publishing Strategy

Inbound Marketing: An Effective Social Publishing Strategy An important part of inbound marketing is publishing content on social media. That certainly sounds simple and straight forward enough. But there's more to social publishing than just creating random posts and hoping for the best. Successful social media marketing happens when you publish useful, relevant, shareable content, and support that content by […]

The Importance of Inbound Marketing: Why Start a Blog?

The key to growing your business or non-profit is having a solid inbound marketing strategy. Inbound marketing allows you to not only drive sales, or increase donations, but also gain loyal customers. One of the most important components of your inbound marketing strategy is your blog. But you may ask, "Why start a blog?" Blogs allow you to connect with […]

Why Inbound Marketing Works

If you run a business that depends on a strong web presence, it's important to understand how to best leverage your brand. This isn't as easy as simply having a website and a few social media accounts. It's going to take a bit more work than that but the good news for you is that by practicing inbound marketing techniques, […]

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