All Search Engine Optimization Articles

In today’s digital age, having a strong online presence is crucial for businesses to thrive. At Wapiti, we specialize in custom web development, search engine optimization (SEO), and elite hosting services tailored to meet the unique needs of local businesses in Waterloo, Iowa. Our recent project with Hawkeye Stages, a…

In today’s competitive digital landscape, having a strong online presence is crucial for businesses of all sizes. For local businesses, optimizing your online presence through local SEO is especially important. Local SEO ensures that your business shows up in local search results, making it easier for potential customers in your…

In today’s digital landscape, attracting visitors to your website is only half the battle. The real challenge lies in keeping them coming back for more. A seamless user experience (UX) plays a pivotal role in achieving this goal. Did you know? A seamless user experience on a website can significantly…

In today’s digital world, having a website is like having a shopfront on the busiest street in town. But imagine that street is poorly lit and hard to find – that’s what your website is like without SEO (Search Engine Optimization). As Paul Cookson cleverly put it, “A website without…

As a web professional, I’ve found that many people are grossly misinformed about the importance of your hosting company. Wapiti offers hosting to our clients purely because of this issue with misinformation. If you want a good search ranking and you want your visitors to have a good experience, then…

In this day and age, everyone should have a website. There are many people who don’t have brick-and-mortar locations but have a website. As such, your website is actually often your primary business “location” instead of your physical address. Your website matters no matter what kind of business you have.…

The topic for this article is something I’ve experienced before, but never to the extent I’ve been experiencing lately. This is the subject of “burnout.” Burnout can mean a lot of different things to a lot of people. For me (since I have a bad back), I equate burnout to…

Having a great product or providing an indispensable service is important when it comes to communicating your product or service. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. Communicating your brand to your potential clients; communicating your strategy…

Picking the right domain name for your company is a process. Many companies make a domain name selection as an afterthought, not realizing how important it is to pick the right domain until it’s far too late. In this article, I aim to simplify the domain selection process so you…

I’m writing this article to discuss Wapiti. I want to show you just how far we’ve come in the past year as well as discuss some of my failures as the owner of the business and the steps I took to rectify many of them. Specifically, I want the reader…