All SEO & AI Search Articles

GA4 now has a built-in AI Assistant channel, but it misses assistants Google doesn't recognize, app visits and everything before May 2026. Here's the list of AI sites to watch, the report to build, and the pattern that keeps counting.

Most schema advice tells you to add structured data without explaining what it does. Here is what works for a service business, what Google deprecated, and what to skip.

The map pack decides who gets the call. Here's which Google Business Profile fields move rankings, which ones waste your afternoon, and a monthly routine that keeps you there.

People are asking ChatGPT and Perplexity who to hire, and getting back three or four names. Here is how those names get picked, and the four steps you can run this week to make sure yours is one of them.

Wix has no export button, so moving to WordPress is a rebuild with your content carried across. Here's what really breaks, what drives the price, and how the redirect list decides whether your Google rankings come with you.

If your organization in Iowa City needs more than a nice-looking homepage, Wapiti Digital builds websites that are meant to produce something useful: leads, sales, donations, enrollments, and repeat business. We are an Iowa-based web design and search optimization agency creating custom WordPress websites, eCommerce stores, membership platforms, learning systems,…

If you need web design in Cedar Rapids, Iowa, Wapiti Digital builds custom websites that are meant to do a job, not just sit there looking polished. We design and develop sales-focused WordPress websites and digital platforms that help Cedar Rapids businesses turn traffic into calls, orders, donations, memberships, and…

Choosing between WordPress and Webflow for a business website can feel a bit like picking between a pickup truck and a nicely tuned electric bike. Both can get you where you need to go. The real question is what you need to carry, how much control you want, and what…

A lot of service business websites try to do everything with one big “Services” page, a home page stuffed with keywords, and an FAQ section hiding in the footer like it owes someone money. That setup can look tidy on the back end, but it usually leaves search engines and…

A stalled website rarely means “the internet is broken.” It usually means one of three things is off: people cannot use the site easily, search engines cannot read it clearly, or your tracking is giving you the online version of a shrug. That is why a smart website audit checklist…