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The Cost of Free Shipping for Businesses

The Hidden Costs of Free Shipping

Free shipping has become a staple of the eCommerce industry, often serving as a critical factor in purchasing decisions. Customers expect free shipping as part of their online shopping experience, with many even abandoning their carts if the option isn’t available. But as attractive as it is for consumers, free shipping comes with a hidden price—one that businesses, and even […]
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