Style Guide & Branding

A simple guide with important styles to ensure our brand guidelines are met.
Wapiti is another name for the North American Elk. This means all imagery should reflect a nature style and images of the wapiti are highly encouraged. Tinted images, such as the image behind are welcomed when combined with the below brand colors.

Colors

HEX
#141410

CMYK: 69 / 66 / 69 / 81
RGB: 14 / 14 / 10

Pantone: 7571 C
Alt Dark
#000000
Alt Light
#212119
HEX
#003b4c

CMYK: 95 / 68 / 54 / 54
RGB: 0 / 48 / 60

Pantone: 548 C
Alt Dark
#002b3a
Alt Light
#004e66
HEX
#C97D31

CMYK: 18 / 56 / 96 / 3
RGB: 201 / 125 / 49

Pantone: 7571 C
Alt Dark
#b56617
Alt Light
#ce8c4a
HEX
#ffffff

CMYK: 0 / 0 / 0 / 0
RGB: FF / FF / FF

Pantone: 7571 C
Alt Dark
#eff1f1
Wapiti Digital

Design Elements

Primary Logo

Iconography

Typography

Heading, 700 Rubik 80px

Text, 400 Rubik 18px

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