General • Wapiti Digital

High‑Intent Landing Pages: Wireframes, Copy Blocks, and Proof Elements

High-intent visitors are the people who already have one foot on the gas pedal. They clicked the ad, searched a very specific phrase, or came from an email with a clear goal in mind. They are not asking to be entertained. They are asking, politely but firmly, “Can you help…

When to Custom‑Code vs. Use Plugins: A Decision Framework for WordPress

WordPress gives you a tempting amount of choice. Need a form? There are dozens of plugins. Need a membership system, donation flow, course portal, subscription checkout, or product filter? There is probably a plugin for that too, plus three “lite” versions, two add-on packs, and one that has not been…

How to Audit a Stalled Website: 40‑Point UX, SEO, and Analytics Review

A stalled website rarely means “the internet is broken.” It usually means one of three things is off: people cannot use the site easily, search engines cannot read it clearly, or your tracking is giving you the online version of a shrug. That is why a smart website audit checklist…

Retainers That Deliver: What to Expect from Ongoing Website Support

A website rarely stays “done” for very long. Pages need updates. Plugins need patching. Forms decide to stop behaving right before a campaign launch. A donation page works perfectly for six months, then suddenly sends one very polite error message and one very unhappy email. That is where a website…

Migration Without Mayhem: Replatforming to WordPress/WooCommerce Safely

Moving an online store to WordPress and WooCommerce can feel a little like changing the tires on a moving car. Orders are still coming in. Customers still expect logins to work. Search traffic still needs a place to land. And nobody wants to hear, “Good news, the new site is…

Custom Integrations that Print Money: ERP, CRM, and Subscription Billing

A lot of ecommerce teams think they have a traffic problem, a conversion problem, or a retention problem. Sometimes they do. But just as often, they have a systems problem wearing a sales hat. When the storefront, the CRM, the ERP, and the subscription billing platform are all telling slightly…

Website Accessibility That Converts: WCAG 2.2 Priorities with Real UX Wins

Accessibility often gets framed as a legal checkbox or a technical clean-up task. That undersells it. On a real website, accessibility is a usability issue, a trust issue, and very often a conversion issue. If a button is too small to tap, if a form only uses placeholder text, if…

Security and Compliance for Online Stores: PCI, SCA, and Fraud Prevention

PCI compliance has a way of making even confident store owners squint at their screens and whisper, “Wait, what exactly am I responsible for?” That reaction is normal. Between card security rules, Strong Customer Authentication, and the daily tug-of-war with fraud, online store security can feel like three jobs wearing…

Attribution for eCommerce and Nonprofits: Models, Pitfalls, and Practical Setup

Attribution sounds simple until a customer clicks a paid ad on Monday, reads an email on Wednesday, comes back through organic search on Friday, and buys after typing the URL directly on Saturday. Now swap “customer” for “donor,” stretch that timeline to three months, add a mailed appeal, and suddenly…

eCommerce Analytics Setup: GA4 + Server‑Side Tracking for Clean Revenue Data

Clean revenue data is one of those things every eCommerce team wants and very few feel fully confident about. Your store says one number. GA4 says another. Google Ads says something else entirely. Suddenly, a simple question like “Which channel drove sales last month?” turns into a small detective story.…

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