All General Articles

eCommerce analytics gives you the insights you need to stop guessing and start making informed decisions. In today’s fast-paced online retail world, knowing what works—and what doesn’t—is the key to success. From understanding your customers’ behavior to improving your marketing and optimizing conversion rates, eCommerce analytics gives you the insights…

In the fast-paced world of eCommerce, eCommerce email campaigns remain one of the most powerful tools to engage with customers, build relationships, and drive sales. However, simply sending out emails isn’t enough. To see meaningful results, you need to make sure your campaigns are strategically crafted, highly engaging, and well-optimized.…

I wanted to take a moment to discuss the importance of integrity in business. This article will delve into the significance of acting with integrity, share personal anecdotes, and provide examples that can inspire and guide you in your own business endeavors. Defining Integrity in Business Integrity can be defined…

Working from home has become increasingly popular, especially in recent times. At Wapiti, our team members all work remotely, and we have experienced the benefits and challenges firsthand. In this podcast episode, I will discuss the pros and cons of working from home and provide some tips for remaining focused…

In this article, I want to talk about website builders. Of course, there is an entirely different view of builders depending on whom you talk to.

Not all businesses have taglines. As a matter of fact, quite a few of my existing clients don’t actually use a tagline. In my opinion, however, it’s important to have a statement about your business even if it isn’t a publically facing tagline. Having your tagline, whether public or private,…

Wapiti has just endured a radical rebranding from our original name, Brand Shouter. While we’ll continue to serve our clients in exactly the same way, we are changing everything about our brand from the ground up similarly to starting a new business. For this article, we explore the process Wapiti…

In business, the work/life balance is a conversation that is frequently had. Many CEOs of medium-sized companies tend to ignore the work/life balance because the only way to get ahead is to plug on. Even though I don’t adhere to it specifically, I think there is something to the idea…

As in life, the Golden Rule directly applies to how a business should operate. Now, in this uncertain time, more than ever, it should be practiced over and over again. Small businesses stand to suffer in the coming months but there is a lot that fellow business owners can do…

COVID-19 (Coronavirus) is hitting our globe and causing mass disruption. Businesses with a solid online presence are set up to weather this a lot better than businesses that have let their web presence lag. Even if 95% or more of your business is in-shop, your website and tools should be…