Articles & Podcast

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Our team shares our expertise on eCommerce, conversion optimization, faith in business and more.
Displaying Integrity in Business

Displaying Integrity in Business

I wanted to take a moment to discuss the importance of integrity in business. This article will delve into the significance of acting with integrity, share personal anecdotes, and provide examples that can inspire and guide you in your own business endeavors. Defining Integrity in Business Integrity can be defined…
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Forget Work-Life Balance – Be Present

Forget Work-Life Balance – Be Present

In business, the work/life balance is a conversation that is frequently had. Many CEOs of medium-sized companies tend to ignore the work/life balance because the only way to get ahead is to plug on. Even though I don’t adhere to it specifically, I think there is something to the idea…
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The Golden Rule In Business

The Golden Rule In Business

As in life, the Golden Rule directly applies to how a business should operate. Now, in this uncertain time, more than ever, it should be practiced over and over again. Small businesses stand to suffer in the coming months but there is a lot that fellow business owners can do…
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A Candid Chat On Burn Out

A Candid Chat On Burn Out

The topic for this article is something I’ve experienced before, but never to the extent I’ve been experiencing lately. This is the subject of “burnout.” Burnout can mean a lot of different things to a lot of people. For me (since I have a bad back), I equate burnout to…
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3 Thoughts About Hiring, Contracting, and Outsourcing

3 Thoughts About Hiring, Contracting, and Outsourcing

Business growth comes along with growing pains. For my marketing company, the growing pains became unmanageable. In this article I'll discuss how my business arrived at the point of hiring a contractor and the indicators that may mean it's time for your small business to hire, contract out or outsource.
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Adding Technology to Your Business

Adding Technology to Your Business

Do you have a business that needs to adopt technology to move forward? Even some of the most technologically advanced businesses are constantly adopting new technologies just to stay ahead of the curve. Technology can actually hinder growth if you're adopting technology for technology's sake. In this article, I address…
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You Need Google Workspace for Business

You Need Google Workspace for Business

Any well-functioning business needs a business SaaS (Software as a Service) platform to run on. For any small business person, there is really only one option that takes care of all your needs. That option is Google's GSuite.
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Coping With Uncertainty In Business

Coping With Uncertainty In Business

Every business owner can be confident in one thing: we’ll spend more time in deep uncertainty than we will ever experience the feeling of “job security.” As I write this, I’m struggling with massive amounts of uncertainty myself – which really is nothing new. In this article, I explore the…
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The Best Tools For Small Business

The Best Tools For Small Business

In order to run efficiently and effectively, you need the best tools for small business. There are many tools available that can help a small business person be organized and streamline business processes. I, personally, have tried many different tools/solutions. I have finally found the tools that I feel work best…
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