I wanted to take a moment to discuss the importance of integrity in business. This article will delve into the significance of acting with integrity, share personal anecdotes, and provide examples that can inspire and guide you in your own business endeavors.

Defining Integrity in Business

Integrity can be defined in various ways, but for me, it means doing things the right way, even if it goes against policies or contracts. It's about prioritizing the well-being of both parties involved, especially in the realm of business. For instance, breaking a contract with a client who is going through a rough time without penalizing them financially demonstrates integrity. Many businesses hold onto contracts simply because they exist, even if it ultimately harms their own success. A prime example of this is Adobe, a company that often makes it difficult for users to cancel their subscriptions. Such practices erode trust and contribute to negative perceptions of successful businesses.

Personal Examples of Acting with Integrity

I'd like to share a couple of personal examples where I believe I acted with integrity. One instance involved a former client who decided to switch to another company for their e-commerce site. Although they didn't communicate directly with me, the new company reached out on their behalf to transfer the site to their server. Sensing their departure, I proactively canceled their plan and stopped billing them, even though they hadn't officially canceled. I wanted to ensure they weren't paying for something they no longer needed. This decision didn't result in any immediate feedback or acknowledgment, but I knew I had done the right thing.

Another example pertains to a client who hired us to create a website based on their specific mock-ups. We delivered perfectly - however, they later informed me that they wanted to work with a different company. Despite having a signed contract and an ongoing service and maintenance agreement, I chose to release them from their obligations. I understood their desire to find the right fit for their needs, and I didn't want to hold them back. While this decision may have impacted our income, it aligned with my belief in doing what's right for both the client and myself.

The Importance of Integrity in Business

Integrity plays a crucial role in shaping how your business is perceived. Acting with integrity not only makes your business look good but also contributes to personal fulfillment. By consistently making decisions that prioritize the well-being of all parties involved, you can build a positive reputation and foster trust with your clients. While it may not always lead to immediate financial gains, maintaining integrity ensures that you can look back on your actions with pride and contentment.


In conclusion, I encourage fellow business owners to prioritize integrity in their operations. By doing what's right for your clients, even if it means allowing contracts to be broken or going the extra mile to provide assistance, you can create a positive impact on both your business and personal life. Acting with integrity not only benefits your reputation but also contributes to a more fulfilling and successful entrepreneurial journey. Remember, success isn't solely measured by financial gains, but also by the positive impact you have on others.