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The Cost of Free Shipping for Businesses

The Hidden Costs of Free Shipping

Free shipping has become a staple of the eCommerce industry, often serving as a critical factor in purchasing decisions. Customers expect free shipping as part of their online shopping experience, with many even abandoning their carts if the option isn’t available. But as attractive as it is for consumers, free shipping comes with a hidden price—one that businesses, and even […]
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Discounts and Sales in eCommerce

Discounts and Sales in eCommerce

In the competitive world of eCommerce, offering discounts and sales has become a common strategy to attract customers and boost sales. However, this approach comes with its own set of challenges and controversies. Is relying on discounts and sales a race to the bottom, devaluing products and brands in the long run, or is it a necessary strategy to stay […]
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Sustainability in eCommerce: Genuine Effort or Marketing Gimmick?

In recent years, the concept of sustainability in eCommerce has gained significant traction. As consumers become more environmentally conscious, businesses are increasingly promoting their green initiatives, highlighting sustainable practices in their operations. But as this trend grows, so does the skepticism: is sustainability in eCommerce a genuine effort to protect our planet, or is it merely a marketing gimmick designed […]
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Custom Web Development Elevates Riverwood Church in Waverly, IA

In an era where digital engagement is essential for community connection, having a well-crafted website is vital for churches looking to reach their congregation effectively. Riverwood Church, located in the heart of Waverly, Iowa, recognized the importance of revitalizing their online presence to better serve their members and the broader community. Wapiti had the privilege of working with Riverwood Church […]
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7 Tips to Write Better CTAs and Generate More Leads

7 Tips to Write Better Call to Action

If your Call to Actions aren’t delivering the results you’re after, you’re not alone. In a crowded digital landscape, crafting CTAs that cut through the noise can be a challenge. Conventional wisdom often fails to deliver, leaving businesses stuck in a cycle of mediocre results. So, how do you transform your CTAs from bland to brilliant? Here’s a fresh, no-holds-barred […]
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4 Ways to Build Customer Loyalty

Building customer loyalty is like nurturing a garden. It requires dedication, patience, and the right strategies to see it flourish. Loyal customers don’t just make repeat purchases; they become ambassadors for your brand, spreading the word and contributing to your long-term success. But how do you cultivate such loyalty? Here are four effective strategies that can help you turn one-time […]
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Why Do eCommerce Integrations Matter?

In the fast-paced world of enterprise businesses, the ability to adapt, streamline, and optimize operations is crucial for success. One of the most powerful ways to achieve this is through eCommerce integrations. But why are they so vital? Let’s explore the key reasons why eCommerce integrations matter and how they can transform your business. Seamless Data Flow Did you know […]
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Custom Web Development Services in Waterloo, Iowa

In today’s digital age, having a strong online presence is crucial for businesses to thrive. At Wapiti, we specialize in custom web development, search engine optimization (SEO), and elite hosting services tailored to meet the unique needs of local businesses in Waterloo, Iowa. Our recent project with Hawkeye Stages, a renowned travel services company based in Waterloo, Iowa, showcases our […]
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5 Important Steps to Analyze Website Traffic

Ready to level up your e-commerce game? Understanding and analyzing your website traffic is essential for optimizing user engagement, improving your SEO strategy, and increasing conversions. Here's a comprehensive guide on how to effectively analyze your website traffic in five important steps. Define Your Goals Setting clear, measurable goals is the first and most important step in analyzing your website […]
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5 Essential Tips for Local SEO

In today’s competitive digital landscape, having a strong online presence is crucial for businesses of all sizes. For local businesses, optimizing your online presence through local SEO is especially important. Local SEO ensures that your business shows up in local search results, making it easier for potential customers in your area to find you. Here are five essential tips to […]
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