Have you ever thought about rebranding your business? We all make minor adjustments to our brand, but to completely rebrand a company is like giving your business open-heart surgery and hoping to come out of it better than you were […]
Kate Bagoy's Bio Since 2008, I've helped entrepreneurs build companies as a designer, marketer, product manager, strategist & advisor. Having worked with more than 50 startups, two things stand out as key factors in entrepreneurial success: mindset & strategy. Lasting […]
Having a great product or providing an indispensable service is important when it comes to communicating your product or service. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. […]
This article & podcast, Subscription eCommerce for Coffee Roasters, is a highly focused discussion on why coffee retailers need subscription eCommerce. The overall theme and information contained below are applicable to many businesses, however. I launched my marketing career through […]
Business growth comes along with growing pains. For my marketing company, the growing pains became unmanageable. In this article I'll discuss how my business arrived at the point of hiring a contractor and the indicators that may mean it's time for your small business to hire, contract out or outsource.
Creating a website that converts isn’t rocket-science. All you need is to know what your company does and what your potential clients are looking for. Sure, you can always test new approaches but those are for refining purposes. In this episode, I distill 4 key categories to pay attention to when setting up your website for conversion.