Articles & Podcast

Brand Step 3: A Tagline That Defines Your Brand

Not all businesses have taglines. As a matter of fact, quite a few of my existing clients don't actually use a tagline. In my opinion, however, it's important to have a statement about your business even if it isn't a publically facing tagline. Having your tagline, whether public or private, will inform the way you move forward with the story […]

Branding Step 2: Steps to the Perfect Logo

Wapiti has just endured a radical rebranding from our original name, Brand Shouter. While we'll continue to serve our clients in exactly the same way, we are changing everything about our brand from the ground up similarly to starting a new business. For this article, we explore the process Wapiti took in selecting our new logo. For any business, your […]

Branding Step 1: Choose Your Business Name

Brand Shouter is undergoing a radical rebranding. While we'll continue to serve our clients in exactly the same way, we are changing everything about our brand from the ground up similarly to starting a new business. The Move As of September 2020, Brand Shouter is now located in Cedar Falls, Iowa. As the owner of the business, it follows me […]

Site Navigation That Converts

Your site navigation is important to conversion and retention on your website. Too many options and visitors leave confused. Too few options and they can’t find what they want. The trick is in ensuring that you not only provide what the visitor needs but, that you drive forward towards success. In this episode, I cover the ins-and-outs of great site […]

The Resurgence of eCommerce

In the current "corona-economy", business that previously could get by without eCommerce are learning the hard way on how important eCommerce can be to your business. COVID-19 has shut the doors of many brick and mortar shops leaving mostly just businesses with well-built, monetizable websites to find any success at all. Can You Sell Online? There are three main categories […]

Forget Work-Life Balance - Be Present

In business, the work/life balance is a conversation that is frequently had. Many CEOs of medium-sized companies tend to ignore the work/life balance because the only way to get ahead is to plug on. Even though I don’t adhere to it specifically, I think there is something to the idea behind finding a work/life balance. You can be successful at […]

The Golden Rule In Business

As in life, the Golden Rule directly applies to how a business should operate. Now, in this uncertain time, more than ever, it should be practiced over and over again. Small businesses stand to suffer in the coming months but there is a lot that fellow business owners can do to help mitigate this. Coronavirus Woes In Washington state, Governor […]

The Importance Of Your Web Tools During Epidemics

COVID-19 (Coronavirus) is hitting our globe and causing mass disruption. Businesses with a solid online presence are set up to weather this a lot better than businesses that have let their web presence lag. Even if 95% or more of your business is in-shop, your website and tools should be set up to handle the same clientele. We don't have […]

Creating Recurring Revenue For Your Business

Finding a recurring revenue model for your business is a must in 2020. In this article, I discuss the importance of recurring revenue for your business. We take a look at a few businesses that turned static products into recurring revenue and explore ways to find recurring revenue models for your business. There are multiple ways of creating recurring revenue […]

Why Your Website Hosting Is Important

As a web professional, I've found that many people are grossly misinformed about the importance of your hosting company. Wapiti offers hosting to our clients purely because of this issue with misinformation. If you want a good search ranking and you want your visitors to have a good experience, then good website hosting is a super important piece of the […]

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Online Sales

Recurring Revenue Baked In

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Customer Retargeting

Abandoned Cart Followup

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Returns Management

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More Than Beautiful Website Design

Wapiti's websites are the perfect combination of beauty and conversion optimization. Each site we build is search optimized during the build process, speed optimized when hosted on our servers, and conversion focused to attract new customers and help you capture new business.