Articles & Podcast

Becoming An Authority In Your Local Area

Becoming an authority in your local area has many benefits. Of course, it can generate money and success, but it can also result in connections, those of which can become a solid base to build your business upon. Being a local authority promotes goodwill.

Think Really Hard Before Leaving a Negative Review

Businesses can be made and broken on the backs of online reviews. It is so easy for anyone who has a bad experience to pull up a review site on their phone and leave a scathing review of the business that harmed their fragile psyche. I would like to submit the idea of thinking twice before leaving a review that could do massive damage to a small business trying to succeed.

Adding Technology to Your Business

Do you have a business that needs to adopt technology to move forward? Even some of the most technologically advanced businesses are constantly adopting new technologies just to stay ahead of the curve. Technology can actually hinder growth if you're adopting technology for technology's sake. In this article, I address the proper ways to go about adding technology to your business. You don't have to be scared to bring in the technology and help necessary to help your business succeed.

You Need Google Workspace for Business

Any well-functioning business needs a business SaaS (Software as a Service) platform to run on. For any small business person, there is really only one option that takes care of all your needs. That option is Google's GSuite.

How To Write Emails That Convert

Email marketing is still one of the single best ways to reach out to existing clients and communicate with new potential clients. Email marketing, when done correctly, is informative and builds trust in your brand. It can also be a huge lead generation tool as well as a prime conversion funnel. In this article, I cover the anatomy of emails that are built to convert.

The Designer CPA - an interview with Peter Lang

I recently had the pleasure of interviewing Peter Lang, owner of The Designer CPA. Peter started rising quickly through the ranks at the CPA firm he started with until, one day, he was written up for being "too helpful". This led him to realize that corporate life wasn't for him. Instead, he chose to pursue the path of being a CPA that focuses on creatives and interior designers. It was a pleasure to chat with him and I sincerely hope you are able to gain some key insights through the podcast episode and this transcription.

Coping With Uncertainty In Business

Every business owner can be confident in one thing: we'll spend more time in deep uncertainty than we will ever experience the feeling of "job security." As I write this, I'm struggling with massive amounts of uncertainty myself - which really is nothing new. In this article, I explore the depths of the uncertainty I experience and share some of my […]

The Best Tools For Small Business

In order to run efficiently and effectively, you need the best tools for small business. There are many tools available that can help a small business person be organized and streamline business processes. I, personally, have tried many different tools/solutions. I have finally found the tools that I feel work best for a small business that is wanting to grow quickly […]

Create New Content Easily and Keep It Flowing

Chances are, if you have a business or you are a marketing professional that works in content creation and delivery, the time and ability to create new content easily is one of the struggles that you will have on an almost daily basis. Content is important in helping your business look alive and functional across the internet to potential clients. […]

Setting Goals for Small Business

This article on setting goals for small business, while written at the end of 2018/beginning of 2019 has a message that applies regardless of when you might stumble across it on the internet. Everybody sets goals... or at least, everyone has set a goal at some point in their life. Goals can be simple like intending to run to the […]

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