All Articles Tagged: brand strategy | business | business growth | naming | naming your business

When it comes to naming your business, something seemingly so trivial is actually a big deal. If you take a look at some of the big brands like Nike, Starbucks or Nordstrom; there isn’t really a direct link in each […]

Have you ever thought about rebranding your business? We all make minor adjustments to our brand, but to completely rebrand a company is like giving your business open-heart surgery and hoping to come out of it better than you were […]

Picking the right domain name for your company is a process. Many companies make a domain name selection as an afterthought, not realizing how important it is to pick the right domain until it's far too late. In this article, […]

Becoming an authority in your local area has many benefits. Of course, it can generate money and success, but it can also result in connections, those of which can become a solid base to build your business upon. Being a local authority promotes goodwill.

Do you have a business that needs to adopt technology to move forward? Even some of the most technologically advanced businesses are constantly adopting new technologies just to stay ahead of the curve. Technology can actually hinder growth if you're adopting technology for technology's sake. In this article, I address the proper ways to go about adding technology to your business. You don't have to be scared to bring in the technology and help necessary to help your business succeed.

I recently had the pleasure of interviewing Peter Lang, owner of The Designer CPA. Peter started rising quickly through the ranks at the CPA firm he started with until, one day, he was written up for being "too helpful". This led him to realize that corporate life wasn't for him. Instead, he chose to pursue the path of being a CPA that focuses on creatives and interior designers. It was a pleasure to chat with him and I sincerely hope you are able to gain some key insights through the podcast episode and this transcription.

Every business owner can be confident in one thing: we'll spend more time in deep uncertainty than we will ever experience the feeling of "job security." As I write this, I'm struggling with massive amounts of uncertainty myself - which […]

This article on setting goals for small business, while written at the end of 2018/beginning of 2019 has a message that applies regardless of when you might stumble across it on the internet. Everybody sets goals... or at least, everyone […]

I'm writing this article to discuss Wapiti. I want to show you just how far we've come in the past year as well as discuss some of my failures as the owner of the business and the steps I took […]