All business Articles

Nuggets of knowledge from Dan and the Wapiti team

Naming Your Business

When it comes to naming your business, something seemingly so trivial is actually a big deal. If you take a look at some of the big brands like Nike, Starbucks or Nordstrom; there isn’t really a direct link in each name as to what their product is, yet their names garner instant recognition. On the other hand, there are also […]

Should I Rebrand My Business?

Have you ever thought about rebranding your business? We all make minor adjustments to our brand, but to completely rebrand a company is like giving your business open-heart surgery and hoping to come out of it better than you were before. In this article, I explore the idea of rebranding your business and talk about the pros and cons of […]

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