All digital marketing Articles

Nuggets of knowledge from Dan and the Wapiti team

Fueling Your Online Success: The Power of SEO

In today's digital world, having a website is like having a shopfront on the busiest street in town. But imagine that street is poorly lit and hard to find – that's what your website is like without SEO (Search Engine Optimization). As Paul Cookson cleverly put it, "A website without SEO is like a car with no gas." In other […]
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Why Your Website Matters

In this day and age, everyone should have a website. There are many people who don't have brick-and-mortar locations but have a website. As such, your website is actually often your primary business "location" instead of your physical address. Your website matters no matter what kind of business you have. I have been approached by so many people about websites, […]
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Adding Technology to Your Business

Do you have a business that needs to adopt technology to move forward? Even some of the most technologically advanced businesses are constantly adopting new technologies just to stay ahead of the curve. Technology can actually hinder growth if you're adopting technology for technology's sake. In this article, I address the proper ways to go about adding technology to your business. You don't have to be scared to bring in the technology and help necessary to help your business succeed.
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