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Nuggets of knowledge from Dan and the Wapiti team

Think Really Hard Before Leaving a Negative Review

Businesses can be made and broken on the backs of online reviews. It is so easy for anyone who has a bad experience to pull up a review site on their phone and leave a scathing review of the business that harmed their fragile psyche. I would like to submit the idea of thinking twice before leaving a review that could do massive damage to a small business trying to succeed.

5 Steps to an Effective Social Publishing Strategy

Inbound Marketing: An Effective Social Publishing Strategy An important part of inbound marketing is publishing content on social media. That certainly sounds simple and straight forward enough. But there's more to social publishing than just creating random posts and hoping for the best. Successful social media marketing happens when you publish useful, relevant, shareable content, and support that content by […]

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