All sustainability in ecommerce Articles

Nuggets of knowledge from Dan and the Wapiti team

The Cost of Free Shipping for Businesses

The Hidden Costs of Free Shipping

Free shipping has become a staple of the eCommerce industry, often serving as a critical factor in purchasing decisions. Customers expect free shipping as part of their online shopping experience, with many even abandoning their carts if the option isn’t available. But as attractive as it is for consumers, free shipping comes with a hidden price—one that businesses, and even […]

Sustainability in eCommerce: Genuine Effort or Marketing Gimmick?

In recent years, the concept of sustainability in eCommerce has gained significant traction. As consumers become more environmentally conscious, businesses are increasingly promoting their green initiatives, highlighting sustainable practices in their operations. But as this trend grows, so does the skepticism: is sustainability in eCommerce a genuine effort to protect our planet, or is it merely a marketing gimmick designed […]

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