AI chatbots and agents for small-business websites
A customer asks a question at 9pm and nobody answers until morning. A quote request sits until someone remembers it. Small businesses lose time and customers in those gaps. As part of our AI services, we build an assistant that covers them. It handles the repetitive questions that can't wait so your team can spend its time on the work only people can do. It doesn't replace your team.
What an AI assistant on your site actually does
What this looks like: a dental office's site answering questions about hours, location and accepted insurance while the front desk is closed, and sending new-patient requests to the office inbox for a callback in the morning.
Chatbot vs AI agent: what's the difference?
A chatbot answers questions in a conversation. An AI agent can also take actions, like checking a calendar, creating a lead in your CRM or sending a follow-up email. Most small businesses start with a chatbot that answers from their own content and add actions once they trust it. For work behind the scenes, see AI automation for back-office tasks.
What's included
- Setup on your website, including WordPress sites
- Training on your content: your pages, FAQs, policies and documents
- Guardrails: what it may answer, what it must not, and when it hands off
- Inbox or CRM handoff so leads and escalations reach a person
- Monitoring of conversations after launch
- Monthly tuning based on what customers actually ask
How we build it
Why work with us
Wapiti is an AI agency and a web design and development agency based in the Cedar Valley. We build the website and the assistant that lives on it, so the two work together.
- Dan's experience. Dan Ericson has 3 years of experience with AI, plus a background building and running client websites and the systems behind them.
- You see how it works first. Watch a demo assistant built on a sample business, labeled as a demo so you know exactly what you're looking at.
- You see the plan before we build. We write down what the assistant will do, how it should sound and when it hands off, and you approve it. We also help with choosing the right AI.
- Free 15-minute AI fit call. For businesses in Waterloo, Cedar Falls and Waverly, we'll tell you honestly whether an assistant makes sense for you. Book the call
Demo: a sample business, not a client. Captions are built into the video.
Serving Waterloo, Cedar Falls and Waverly
We're based in the Cedar Valley and work with businesses in Waterloo, Cedar Falls and Waverly. We meet clients in person in Waterloo and Cedar Falls, and you're welcome to walk in at our Waverly office. See all locations
Frequently asked questions
Yes, when it's built on your own content and tested before launch. We train it on your pages, policies and documents, test it against the questions your customers really ask, and review conversations every month to fix gaps.
A chatbot answers questions in a conversation. An AI agent can also take actions, like checking a calendar, creating a lead in your CRM or sending a follow-up. Most small businesses start with a chatbot and add actions later.
It depends on how much content it needs to learn, what it connects to and how much monthly tuning you want. We quote after a short call, because we first need to understand what your business needs. Book a free 15-minute AI fit call and we'll tell you what fits.
We limit it to answering from your content, set rules for topics it must not answer, and have it hand off to a person when it isn't sure. We test it before launch and read transcripts every month to catch and correct mistakes.
We set it up with security in mind and collect only what the assistant needs to do its job. Leads and conversations go to the inbox or CRM you choose. We'll walk you through where data is stored before anything goes live.
Yes. Every assistant we build has a handoff path. When a customer asks for a person or a question falls outside its rules, the conversation goes to your team with the context included.
Yes. We build and manage WordPress sites, so adding an assistant to a WordPress site is routine for us. It can also work on most other websites.
Ready to stop losing time in the gaps?
Tell us what's falling through the cracks in your business right now, and we'll tell you whether an assistant could catch it.
