General • Wapiti Digital

Bringing The Messaging of Your Business Into Focus

The purpose of this article is about my strategy for establishing a business plan for 2020. It’s important for your business to have a clear plan for forward movement. I realize this isn’t a novel idea, but it’s a great reminder to think about your business goals. Maybe your goal…

Dan And The Terrible, Horrible, No Good, Very Bad Day

I just learned a huge lesson – or maybe I just had a bad day. Business ownership isn’t all sunshine and roses as all business owners will tell you. I just got back from the post office, delivering a refund check to a client for a mistake that I made.…

An Interview with Brandon Ericson – Owner of Camano Commons Marketplace

Camano Voice Podcast Brandon Ericson is the owner of Camano Commons Marketplace. He is also frequently heard through his podcast, the Camano Voice Podcast. We encourage you to listen to his podcast if you’re interested in knowing more about the Stanwood and Camano Island areas here in Washington State. Brandon…

Why Your Website Matters

In this day and age, everyone should have a website. There are many people who don’t have brick-and-mortar locations but have a website. As such, your website is actually often your primary business “location” instead of your physical address. Your website matters no matter what kind of business you have.…

A Candid Chat On Burn Out

The topic for this article is something I’ve experienced before, but never to the extent I’ve been experiencing lately. This is the subject of “burnout.” Burnout can mean a lot of different things to a lot of people. For me (since I have a bad back), I equate burnout to…

Naming Your Business

When it comes to naming your business, something seemingly so trivial is actually a big deal. If you take a look at some of the big brands like Nike, Starbucks or Nordstrom; there isn’t really a direct link in each name as to what their product is, yet their names…

Should I Rebrand My Business?

Have you ever thought about rebranding your business? We all make minor adjustments to our brand, but to completely rebrand a company is like giving your business open-heart surgery and hoping to come out of it better than you were before. In this article, I explore the idea of rebranding…

How We Sell Every Day

We all are salespeople and constantly sell throughout each day. Do you sell cars? You’re a salesperson. Do you build websites? Salesperson. Do you clean the floors? Salesperson. You see, regardless of what you do for a profession and regardless of who you spend time around, you spend a lot…

Communicating Your Product Or Service

Having a great product or providing an indispensable service is important when it comes to communicating your product or service. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. Communicating your brand to your potential clients; communicating your strategy…

Subscription eCommerce for Coffee Retailers

This article & podcast, Subscription eCommerce for Coffee Roasters, is a highly focused discussion on why coffee retailers need subscription eCommerce. The overall theme and information contained below are applicable to many businesses, however. I launched my marketing career through the coffee roasting industry and use that experience to show…

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