General • Wapiti Digital

Brand Step 3: A Tagline That Defines Your Brand

Not all businesses have taglines. As a matter of fact, quite a few of my existing clients don’t actually use a tagline. In my opinion, however, it’s important to have a statement about your business even if it isn’t a publically facing tagline. Having your tagline, whether public or private,…

Branding Step 2: Steps to the Perfect Logo

Wapiti has just endured a radical rebranding from our original name, Brand Shouter. While we’ll continue to serve our clients in exactly the same way, we are changing everything about our brand from the ground up similarly to starting a new business. For this article, we explore the process Wapiti…

Forget Work-Life Balance – Be Present

In business, the work/life balance is a conversation that is frequently had. Many CEOs of medium-sized companies tend to ignore the work/life balance because the only way to get ahead is to plug on. Even though I don’t adhere to it specifically, I think there is something to the idea…

The Golden Rule In Business

As in life, the Golden Rule directly applies to how a business should operate. Now, in this uncertain time, more than ever, it should be practiced over and over again. Small businesses stand to suffer in the coming months but there is a lot that fellow business owners can do…

The Importance Of Your Web Tools During Epidemics

COVID-19 (Coronavirus) is hitting our globe and causing mass disruption. Businesses with a solid online presence are set up to weather this a lot better than businesses that have let their web presence lag. Even if 95% or more of your business is in-shop, your website and tools should be…

Creating Recurring Revenue For Your Business

Finding a recurring revenue model for your business is a must in 2020. In this article, I discuss the importance of recurring revenue for your business. We take a look at a few businesses that turned static products into recurring revenue and explore ways to find recurring revenue models for…

Bringing The Messaging of Your Business Into Focus

The purpose of this article is about my strategy for establishing a business plan for 2020. It’s important for your business to have a clear plan for forward movement. I realize this isn’t a novel idea, but it’s a great reminder to think about your business goals. Maybe your goal…

Dan And The Terrible, Horrible, No Good, Very Bad Day

I just learned a huge lesson – or maybe I just had a bad day. Business ownership isn’t all sunshine and roses as all business owners will tell you. I just got back from the post office, delivering a refund check to a client for a mistake that I made.…

An Interview with Brandon Ericson – Owner of Camano Commons Marketplace

Camano Voice Podcast Brandon Ericson is the owner of Camano Commons Marketplace. He is also frequently heard through his podcast, the Camano Voice Podcast. We encourage you to listen to his podcast if you’re interested in knowing more about the Stanwood and Camano Island areas here in Washington State. Brandon…

Why Your Website Matters

In this day and age, everyone should have a website. There are many people who don’t have brick-and-mortar locations but have a website. As such, your website is actually often your primary business “location” instead of your physical address. Your website matters no matter what kind of business you have.…

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