Our Process • Wapiti Digital

How We Ensure Success

A collaborative, no-surprise
approach to building your site

Your business isn’t cookie-cutter. So we don’t use cookie cutters. Every site we build is tailored to your goals, your audience, and your voice. And we make the process smooth, clear, and even kind of fun. Here’s how we do it:

Discovery

Every good build starts with a brain dump.

First, we chat about your goals, your must-haves, and maybe even your “please don’t ever do this” list. We’ll ask smart questions, gather everything we need, and then put together a proposal that makes sense. If it feels like a match — you sign, we celebrate, and the real work begins. You’ll get a kickoff questionnaire so we can start strong and make smart choices from day one.

Design

This is where things get visual.

We’ll craft a homepage mockup to set the tone for the site layout, look, feel, and overall vibe. Once approved, that design becomes the north star for the rest of your pages.

Development

Time to bring it all to life.

We take the design and build out every page with care, clean code, and attention to detail. Our clients often call the first draft “shockingly close” to the final product — that’s the power of asking the right questions up front.

Details

Now it’s your turn.

Click around. Zoom in. Get picky. This is the moment to make sure everything feels just right. Once you send us your edits, we’ll get to work polishing every page to perfection.

Launch Day

We’ll decide on a launch date and go live! — clean, confident, and ready to roll. After that? We stick around. Wapiti becomes your web team for support, updates, tweaks, and anything else your site needs to keep performing.

(We’ll also happily accept launch party invites. Just saying.)

Wapiti took our website from zero to hero. No joke.

Logan Harding

Owner @ Shadowpoint Media

We Are Craftsmen

Hand-crafted Design - AI Driven Experience

We believe websites should be designed by people. When it comes to crafting the look of your website, the real heart of your business, we’ll never hand that over to the available tools. Why? Because great websites require more than algorithms. They require craftsmanship, empathy, and context.

We supplement our development with the newest technologies available. That means that we meticulously design your site by hand and then use tools such as Claude, Grok, ChatGPT, and others to develop the functionality behind the design. This, ultimately, saves our clients cost and helps us deliver projects quicker.

Hand-Crafted Design

Creative, Original Design

We don’t do templates. Every layout is custom-built to reflect your brand.

Strategic Storytelling

Your site should do more than inform - it should connect. Our team understands how to turn your mission, message, and values into a narrative that builds trust and drives action. We also keep a pulse on cultural trends and shifts, so your site feels timely, relevant, and inclusive.

Brand Alignment

We design with your goals, voice, and audience top of mind — always.

Emotional Intelligence

Good design isn’t just functional, it feels right. We consider how people will emotionally engage with your brand, and design with those reactions in mind. AI can mimic patterns; humans create resonance.

Context + Collaboration

Great websites evolve through conversation. We ask questions, adapt on the fly, and bring nuance to every decision. AI might follow rules but we follow context, instincts, and client input to build smarter solutions.

Tool Driven Development (AI)

System Creation

AI is an amazing tool for creating the base of a completely new system. Once our AI tools get the system 80%-90% of the way finished, our expert team connects the final pieces of code and debugs. This hybrid approach keeps costs down and helps us deliver exceptional quality.

Code Snippets

We can create small, supplemental pieces of code to further build out the functionality of an existing system.

Bug Hunting and Troubleshooting

If something goes wrong with a site that is more advanced, AI is exceptional at helping us diagnose the issue. It saves us time in research. It also presents fixes in a quick, easy to digest manner, allowing our team easy routes to solving the problem and slimming down support costs and time.

Missing Content

Sometimes we fill gaps with placeholder text temporarily, and flag it for client review and rewrite. This allows us to focus on the design aspect and helps the client recognize specific areas that they need to develop content for their new site.

Grammar & Spelling Checks

Great for final polish and ensuring grammar and spelling are accurate.

Conversion-focused website design and ecommerce experts.

#SellMoreOnline

Wapiti Digital is a full-service web design and search optimization agency specializing in sales-focused design, eCommerce, and recurring revenue models. We're local to Iowans in Waverly, Cedar Falls, Waterloo, and the surrounding area but we serve clients across the United States. Our team is 100% distributed with members in Washington, Arizona, Wisconsin, California, Montana, and Ankara, Turkey.

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Crafted to highlight your business

A collaborative, no-surprise
approach to building your site

Hand-crafted Design - AI Driven Experience

Hand-Crafted Design

Tool Driven Development (AI)

Ready to join the herd?

#SellMoreOnline

Crafted to highlight your business

A collaborative, no-surpriseapproach to building your site

Hand-crafted Design - AI Driven Experience

Hand-Crafted Design

Tool Driven Development (AI)

Ready to join the herd?

#SellMoreOnline

A collaborative, no-surprise
approach to building your site