All Reputation Management Articles

Nuggets of knowledge from Dan and the Wapiti team

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Why Your Website Matters

In this day and age, everyone should have a website. There are many people who don't have brick-and-mortar locations but have a website. As such, your website is actually often your primary business "location" instead of your physical address. Your website matters no matter what kind of business you have. I have been approached by so many people about websites, […]
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A Candid Chat On Burn Out

The topic for this article is something I’ve experienced before, but never to the extent I’ve been experiencing lately. This is the subject of “burnout." Burnout can mean a lot of different things to a lot of people. For me (since I have a bad back), I equate burnout to saying, “My back’s gone out.” Saying that, a back going […]
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How We Sell Every Day

We all are salespeople and constantly sell throughout each day. Do you sell cars? You're a salesperson. Do you build websites? Salesperson. Do you clean the floors? Salesperson. You see, regardless of what you do for a profession and regardless of who you spend time around, you spend a lot of time selling. Don't believe me? Keep reading this article […]
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Communicating Your Product Or Service

Having a great product or providing an indispensable service is important when it comes to communicating your product or service. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. Communicating your brand to your potential clients; communicating your strategy with your employees; being honest and communicating with yourself: these […]
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Becoming An Authority In Your Local Area

Becoming an authority in your local area has many benefits. Of course, it can generate money and success, but it can also result in connections, those of which can become a solid base to build your business upon. Being a local authority promotes goodwill.
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Think Really Hard Before Leaving a Negative Review

Businesses can be made and broken on the backs of online reviews. It is so easy for anyone who has a bad experience to pull up a review site on their phone and leave a scathing review of the business that harmed their fragile psyche. I would like to submit the idea of thinking twice before leaving a review that could do massive damage to a small business trying to succeed.
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The 4 Most Important Steps for Marketing Restaurants

Restaurant owners are quickly learning that they need to adapt to modern marketing techniques to protect their brand and serve their clientele. It's not enough to have your restaurant be a "hidden gem" or be on the latest episode of Diners, Drive-In's, and Dives. Instead, a restaurant owner needs to wade through the murky waters of sites like Yelp, Trip […]
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A Quick, Free Way To Get 5 Stars Online and Boost Your Reputation

It's super easy to grab those first few 5-star reviews and this post is to quickly explain how with actionable steps you can take right now. These steps will boost your online reviews and, through that, increase trust in your company. Quick Question: Do you have some good clients that you are able to contact right now? Would they be willing […]
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You Need A Digital Marketing Agency On Retainer

A New Set Of Experienced Eyes Is All That Stands Between Success And Failure Hiring outside help to grow can be a tough pill to swallow. That very hesitancy, however, could be completely killing your growth potential. Here are a few reasons why a business that is successful needs a digital marketing agency for growth: 1. Let Experts Focus On Growing […]
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5 Steps to an Effective Social Publishing Strategy

Inbound Marketing: An Effective Social Publishing Strategy An important part of inbound marketing is publishing content on social media. That certainly sounds simple and straight forward enough. But there's more to social publishing than just creating random posts and hoping for the best. Successful social media marketing happens when you publish useful, relevant, shareable content, and support that content by […]
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