All Articles Tagged: brand | brand colors | brand shouter | brand strategy | branding | business | rebranding

Have you ever thought about rebranding your business? We all make minor adjustments to our brand, but to completely rebrand a company is like giving your business open-heart surgery and hoping to come out of it better than you were […]

This article & podcast, Subscription eCommerce for Coffee Roasters, is a highly focused discussion on why coffee retailers need subscription eCommerce. The overall theme and information contained below are applicable to many businesses, however. I launched my marketing career through […]

Keeping a consistent look for your brand is a very important piece in building brand loyalty and recognition. For those of us that work in marketing, this is an obvious statement that drives a hundred percent of our style and […]

I'm writing this article to discuss Wapiti. I want to show you just how far we've come in the past year as well as discuss some of my failures as the owner of the business and the steps I took […]

A Style Guide is a crucial part of a well-functioning business with a growth strategy. If your business doesn't have one - you're making a very crucial mistake. A few years before starting Wapiti, I ran a coffee company with aspirations […]