Brand Shouter • Wapiti

Should I Rebrand My Business?

Have you ever thought about rebranding your business? We all make minor adjustments to our brand, but to completely rebrand a company is like giving your business open-heart surgery and hoping to come out of it better than you were before. In this article, I explore the idea of rebranding your business and talk about the pros and cons of […]

Becoming An Authority In Your Local Area

Becoming an authority in your local area has many benefits. Of course, it can generate money and success, but it can also result in connections, those of which can become a solid base to build your business upon. Being a local authority promotes goodwill.

Adding Technology to Your Business

Do you have a business that needs to adopt technology to move forward? Even some of the most technologically advanced businesses are constantly adopting new technologies just to stay ahead of the curve. Technology can actually hinder growth if you're adopting technology for technology's sake. In this article, I address the proper ways to go about adding technology to your business. You don't have to be scared to bring in the technology and help necessary to help your business succeed.

The Designer CPA - an interview with Peter Lang

I recently had the pleasure of interviewing Peter Lang, owner of The Designer CPA. Peter started rising quickly through the ranks at the CPA firm he started with until, one day, he was written up for being "too helpful". This led him to realize that corporate life wasn't for him. Instead, he chose to pursue the path of being a CPA that focuses on creatives and interior designers. It was a pleasure to chat with him and I sincerely hope you are able to gain some key insights through the podcast episode and this transcription.

Coping With Uncertainty In Business

Every business owner can be confident in one thing: we'll spend more time in deep uncertainty than we will ever experience the feeling of "job security." As I write this, I'm struggling with massive amounts of uncertainty myself - which really is nothing new. In this article, I explore the depths of the uncertainty I experience and share some of my […]

2018 Review - Our Master Marketing Experiment

I'm writing this article to discuss Wapiti. I want to show you just how far we've come in the past year as well as discuss some of my failures as the owner of the business and the steps I took to rectify many of them. Specifically, I want the reader of this article to learn from my mistakes because past […]

Interview with Joni Fedders of Aileron

As a past business owner, Joni understands the risks, rewards, and challenges that ownership and professional management bring. She had the opportunity at Iams as a Brand Manager to live in a professionally managed organization where she saw firsthand how strategy, strong leadership and culture can fuel a company to do great things. After Iams, Joni co-founded a technology services […]

The Intersection of Faith and Business

Regardless of your faith, it can often be hard to remain true to your beliefs while living in a society that doesn't share your desires and values. As a Christian business owner myself, I often struggle with when to chat about my beliefs and when to be careful with what I say so that I don't offend the person or […]

Make Money Podcasting in 2019

If you own a business, a podcast could be a huge lead generation funnel for your business. If you sell a product or service that has any kind of story behind it, you can use a podcast to establish yourself as an industry expert and help potential clients choose you when the time comes. This podcast should help you get […]

Interview with TJ Fittis of Camano Island Coffee Roasters

TJ's Bio from LinkedIn: Most people have never REALLY tasted coffee before -- that's why I work at Camano Island Coffee Roasters. My mission is to share delicious, fresh-roasted coffee with those afflicted by burnt, stale coffee. It's been a fun journey at Camano Island Coffee Roasters. I started with the company in 2011 and through a series of "growth-hacking" […]

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