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Discounts and Sales in eCommerce

Discounts and Sales in eCommerce

In the competitive world of eCommerce, offering discounts and sales has become a common strategy to attract customers and boost sales. However, this approach comes with its own set of challenges and controversies. Is relying on discounts and sales a race to the bottom, devaluing products and brands in the long run, or is it a necessary strategy to stay […]
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Sustainability in eCommerce: Genuine Effort or Marketing Gimmick?

In recent years, the concept of sustainability in eCommerce has gained significant traction. As consumers become more environmentally conscious, businesses are increasingly promoting their green initiatives, highlighting sustainable practices in their operations. But as this trend grows, so does the skepticism: is sustainability in eCommerce a genuine effort to protect our planet, or is it merely a marketing gimmick designed […]
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4 Ways to Build Customer Loyalty

Building customer loyalty is like nurturing a garden. It requires dedication, patience, and the right strategies to see it flourish. Loyal customers don’t just make repeat purchases; they become ambassadors for your brand, spreading the word and contributing to your long-term success. But how do you cultivate such loyalty? Here are four effective strategies that can help you turn one-time […]
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Why Do eCommerce Integrations Matter?

In the fast-paced world of enterprise businesses, the ability to adapt, streamline, and optimize operations is crucial for success. One of the most powerful ways to achieve this is through eCommerce integrations. But why are they so vital? Let’s explore the key reasons why eCommerce integrations matter and how they can transform your business. Seamless Data Flow Did you know […]
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5 Things to Consider When Choosing an eCommerce Agency

In today's digital age, having a strong online presence is essential for the success of any business. Whether you're a small startup or a well-established brand, partnering with the right eCommerce agency can make all the difference in maximizing your online potential. But with so many options available, how do you choose the agency that's right for you? Here are […]
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The Power of Subscription eCommerce

The Power of Subscription eCommerce

Have you ever wondered how successful businesses maintain a loyal customer base? It's not just about offering great products or services; it's about fostering lasting relationships with your audience. One strategy that has gained traction in recent years is subscription eCommerce. But what exactly is subscription eCommerce, and why is it so important for sustaining the growth of your business? […]
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The Resurgence of eCommerce - Podcast Art

The Resurgence of eCommerce

In the current "corona-economy", business that previously could get by without eCommerce are learning the hard way on how important eCommerce can be to your business. COVID-19 has shut the doors of many brick and mortar shops leaving mostly just businesses with well-built, monetizable websites to find any success at all. Can You Sell Online? There are three main categories […]
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Creating Recurring Revenue For Your Business - Podcast Art

Creating Recurring Revenue For Your Business

Finding a recurring revenue model for your business is a must in 2020. In this article, I discuss the importance of recurring revenue for your business. We take a look at a few businesses that turned static products into recurring revenue and explore ways to find recurring revenue models for your business. There are multiple ways of creating recurring revenue […]
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Episode36

Adding Technology to Your Business

Do you have a business that needs to adopt technology to move forward? Even some of the most technologically advanced businesses are constantly adopting new technologies just to stay ahead of the curve. Technology can actually hinder growth if you're adopting technology for technology's sake. In this article, I address the proper ways to go about adding technology to your business. You don't have to be scared to bring in the technology and help necessary to help your business succeed.
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The Designer CPA - an interview with Peter Lang

I recently had the pleasure of interviewing Peter Lang, owner of The Designer CPA. Peter started rising quickly through the ranks at the CPA firm he started with until, one day, he was written up for being "too helpful". This led him to realize that corporate life wasn't for him. Instead, he chose to pursue the path of being a CPA that focuses on creatives and interior designers. It was a pleasure to chat with him and I sincerely hope you are able to gain some key insights through the podcast episode and this transcription.
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