All Web Design & Development Articles

COVID-19 (Coronavirus) is hitting our globe and causing mass disruption. Businesses with a solid online presence are set up to weather this a lot better than businesses that have let their web presence lag. Even if 95% or more of your business is in-shop, your website and tools should be…

As a web professional, I’ve found that many people are grossly misinformed about the importance of your hosting company. Wapiti offers hosting to our clients purely because of this issue with misinformation. If you want a good search ranking and you want your visitors to have a good experience, then…

I am a coffee guy. I spent 13 years managing a coffee roasting company. We owned multiple drive-thru stands, roasted coffee, and had a successful subscription marketing service. I have over 20 years of knowledge of the coffee industry. For this article, I wanted to take that knowledge and marry…

In this day and age, everyone should have a website. There are many people who don’t have brick-and-mortar locations but have a website. As such, your website is actually often your primary business “location” instead of your physical address. Your website matters no matter what kind of business you have.…

This article & podcast, Subscription eCommerce for Coffee Roasters, is a highly focused discussion on why coffee retailers need subscription eCommerce. The overall theme and information contained below are applicable to many businesses, however. I launched my marketing career through the coffee roasting industry and use that experience to show…

Picking the right domain name for your company is a process. Many companies make a domain name selection as an afterthought, not realizing how important it is to pick the right domain until it’s far too late. In this article, I aim to simplify the domain selection process so you…

Creating a website that converts isn’t rocket-science. All you need is to know what your company does and what your potential clients are looking for. Sure, you can always test new approaches but those are for refining purposes. In this episode, I distill 4 key categories to pay attention to…

Most businesses lag a couple years behind the latest marketing design trends with only the fast moving, most agile brands keeping a consistently fresh look. It does seem that, with every year however, there is an updated style your marketing might want to adapt to. While the largest determinant of…

Just like the best of technology, the internet hasn’t stood still… Building websites is now a commodity that often goes to the lowest bidder. Chances are, if you build web sites for clients for a living, you aren’t getting their business because of your talents. Actually, there are very few web…