All Brand & Marketing Strategy Articles

This article & podcast, Subscription eCommerce for Coffee Roasters, is a highly focused discussion on why coffee retailers need subscription eCommerce. The overall theme and information contained below are applicable to many businesses, however. I launched my marketing career through the coffee roasting industry and use that experience to show…

Keeping a consistent look for your brand is a very important piece in building brand loyalty and recognition. For those of us that work in marketing, this is an obvious statement that drives a hundred percent of our style and branding decisions. If you run a company and don’t have…

Picking the right domain name for your company is a process. Many companies make a domain name selection as an afterthought, not realizing how important it is to pick the right domain until it’s far too late. In this article, I aim to simplify the domain selection process so you…

Creating a website that converts isn’t rocket-science. All you need is to know what your company does and what your potential clients are looking for. Sure, you can always test new approaches but those are for refining purposes. In this episode, I distill 4 key categories to pay attention to…

Becoming an authority in your local area has many benefits. Of course, it can generate money and success, but it can also result in connections, those of which can become a solid base to build your business upon. Being a local authority promotes goodwill.

Do you have a business that needs to adopt technology to move forward? Even some of the most technologically advanced businesses are constantly adopting new technologies just to stay ahead of the curve. Technology can actually hinder growth if you're adopting technology for technology's sake. In this article, I address…

Any well-functioning business needs a business SaaS (Software as a Service) platform to run on. For any small business person, there is really only one option that takes care of all your needs. That option is Google's GSuite.

I recently had the pleasure of interviewing Peter Lang, owner of The Designer CPA. Peter started rising quickly through the ranks at the CPA firm he started with until, one day, he was written up for being "too helpful". This led him to realize that corporate life wasn't for him.…

In order to run efficiently and effectively, you need the best tools for small business. There are many tools available that can help a small business person be organized and streamline business processes. I, personally, have tried many different tools/solutions. I have finally found the tools that I feel work best…

This article on setting goals for small business, while written at the end of 2018/beginning of 2019 has a message that applies regardless of when you might stumble across it on the internet. Everybody sets goals… or at least, everyone has set a goal at some point in their life.…