Hands of Hope Tucson hired Wapiti to take over the entire PRC marketing and development duties of the organization. We started by rebuilding the entire brand. Working as a unified team, Wapiti and Hands of Hope Tucson worked together to simplify their logo and eliminate variations throughout print and digital venues. We built a new PRC marketing style guide to dictate colors, logo usage, brand imagery, fonts, and more.
Once the brand had been cleaned up and redefined, Wapiti completely rebuilt Hands of Hope Tucson's website from the ground-up with Search Optimization at the core of every nook and cranny. We cleaned up multiple email lists that were outdated and jumpstarted email outreach to the existing donor base and new, potential donors. For the target clients, we ran successful advertising campaigns working the "cost per conversion" down to less than $40 each - which is ridiculously low for their industry.
Click on any image below to view it larger. The images below showcase multiple sites built for Hands of Hope Tucson. The images with the pink-colored navigation bar are from their client site at handsofhopetucson.com. The images with the dark grey navigation bar are from their donor site at givehopetucson.com. The image with the blue navigation bar is also from the donor site and was a special design put together for the yearly Gala. Finally, the images with the white navigation bar are from their prevention site at breakdowntucson.com. We used a uniform design with different brand colors to fit the sites together while still showing each as different.