Articles & Podcast

An Interview with Kate Bagoy, Business Coach

Kate Bagoy's Bio Since 2008, I've helped entrepreneurs build companies as a designer, marketer, product manager, strategist & advisor. Having worked with more than 50 startups, two things stand out as key factors in entrepreneurial success: mindset & strategy. Lasting businesses are helmed by tenacious founders who learned to master their mindset, set clear goals & ruthlessly prioritize the 20% […]

Communicating Your Product Or Service

Having a great product or providing an indispensable service is important when it comes to communicating your product or service. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. Communicating your brand to your potential clients; communicating your strategy with your employees; being honest and communicating with yourself: these […]

Subscription eCommerce for Coffee Retailers

This article & podcast, Subscription eCommerce for Coffee Roasters, is a highly focused discussion on why coffee retailers need subscription eCommerce. The overall theme and information contained below are applicable to many businesses, however. I launched my marketing career through the coffee roasting industry and use that experience to show why coffee retailers (and a lot of business owners in […]

The Importance of a Style Guide

Keeping a consistent look for your brand is a very important piece in building brand loyalty and recognition. For those of us that work in marketing, this is an obvious statement that drives a hundred percent of our style and branding decisions. If you run a company and don't have a style guide for your business, you probably need to […]

Picking The Right Domain Name

Picking the right domain name for your company is a process. Many companies make a domain name selection as an afterthought, not realizing how important it is to pick the right domain until it's far too late. In this article, I aim to simplify the domain selection process so you can focus on getting the domains that are best for […]

3 Thoughts About Hiring, Contracting, and Outsourcing

Business growth comes along with growing pains. For my marketing company, the growing pains became unmanageable. In this article I'll discuss how my business arrived at the point of hiring a contractor and the indicators that may mean it's time for your small business to hire, contract out or outsource.

Creating A Website That Converts

Creating a website that converts isn’t rocket-science. All you need is to know what your company does and what your potential clients are looking for. Sure, you can always test new approaches but those are for refining purposes. In this episode, I distill 4 key categories to pay attention to when setting up your website for conversion.

Becoming An Authority In Your Local Area

Becoming an authority in your local area has many benefits. Of course, it can generate money and success, but it can also result in connections, those of which can become a solid base to build your business upon. Being a local authority promotes goodwill.

Think Really Hard Before Leaving a Negative Review

Businesses can be made and broken on the backs of online reviews. It is so easy for anyone who has a bad experience to pull up a review site on their phone and leave a scathing review of the business that harmed their fragile psyche. I would like to submit the idea of thinking twice before leaving a review that could do massive damage to a small business trying to succeed.

Adding Technology to Your Business

Do you have a business that needs to adopt technology to move forward? Even some of the most technologically advanced businesses are constantly adopting new technologies just to stay ahead of the curve. Technology can actually hinder growth if you're adopting technology for technology's sake. In this article, I address the proper ways to go about adding technology to your business. You don't have to be scared to bring in the technology and help necessary to help your business succeed.

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