Ecommerce • Wapiti

The Cost of Free Shipping for Businesses

The Hidden Costs of Free Shipping

Free shipping has become a staple of the eCommerce industry, often serving as a critical factor in purchasing decisions. Customers expect free shipping as part of their online shopping experience, with many even abandoning their carts if the option isn’t available. But as attractive as it is for consumers, free shipping comes with a hidden price—one that businesses, and even […]

Discounts and Sales in eCommerce

In the competitive world of eCommerce, offering discounts and sales has become a common strategy to attract customers and boost sales. However, this approach comes with its own set of challenges and controversies. Is relying on discounts and sales a race to the bottom, devaluing products and brands in the long run, or is it a necessary strategy to stay […]

Sustainability in eCommerce: Genuine Effort or Marketing Gimmick?

In recent years, the concept of sustainability in eCommerce has gained significant traction. As consumers become more environmentally conscious, businesses are increasingly promoting their green initiatives, highlighting sustainable practices in their operations. But as this trend grows, so does the skepticism: is sustainability in eCommerce a genuine effort to protect our planet, or is it merely a marketing gimmick designed […]

4 Ways to Build Customer Loyalty

Building customer loyalty is like nurturing a garden. It requires dedication, patience, and the right strategies to see it flourish. Loyal customers don’t just make repeat purchases; they become ambassadors for your brand, spreading the word and contributing to your long-term success. But how do you cultivate such loyalty? Here are four effective strategies that can help you turn one-time […]

Why Do eCommerce Integrations Matter?

In the fast-paced world of enterprise businesses, the ability to adapt, streamline, and optimize operations is crucial for success. One of the most powerful ways to achieve this is through eCommerce integrations. But why are they so vital? Let’s explore the key reasons why eCommerce integrations matter and how they can transform your business. Seamless Data Flow Did you know […]

5 Important Steps to Analyze Website Traffic

Ready to level up your e-commerce game? Understanding and analyzing your website traffic is essential for optimizing user engagement, improving your SEO strategy, and increasing conversions. Here's a comprehensive guide on how to effectively analyze your website traffic in five important steps. Define Your Goals Setting clear, measurable goals is the first and most important step in analyzing your website […]

5 Things to Consider When Choosing an eCommerce Agency

In today's digital age, having a strong online presence is essential for the success of any business. Whether you're a small startup or a well-established brand, partnering with the right eCommerce agency can make all the difference in maximizing your online potential. But with so many options available, how do you choose the agency that's right for you? Here are […]

Fueling Your Online Success: The Power of SEO

In today's digital world, having a website is like having a shopfront on the busiest street in town. But imagine that street is poorly lit and hard to find – that's what your website is like without SEO (Search Engine Optimization). As Paul Cookson cleverly put it, "A website without SEO is like a car with no gas." In other […]

All ecommerce Articles