All Web Design Development & Management Articles

In the current “corona-economy”, business that previously could get by without eCommerce are learning the hard way on how important eCommerce can be to your business. COVID-19 has shut the doors of many brick and mortar shops leaving mostly just businesses with well-built, monetizable websites to find any success at…

COVID-19 (Coronavirus) is hitting our globe and causing mass disruption. Businesses with a solid online presence are set up to weather this a lot better than businesses that have let their web presence lag. Even if 95% or more of your business is in-shop, your website and tools should be…

As a web professional, I’ve found that many people are grossly misinformed about the importance of your hosting company. Wapiti offers hosting to our clients purely because of this issue with misinformation. If you want a good search ranking and you want your visitors to have a good experience, then…

I am a coffee guy. I spent 13 years managing a coffee roasting company. We owned multiple drive-thru stands, roasted coffee, and had a successful subscription marketing service. I have over 20 years of knowledge of the coffee industry. For this article, I wanted to take that knowledge and marry…

In this day and age, everyone should have a website. There are many people who don’t have brick-and-mortar locations but have a website. As such, your website is actually often your primary business “location” instead of your physical address. Your website matters no matter what kind of business you have.…

The topic for this article is something I’ve experienced before, but never to the extent I’ve been experiencing lately. This is the subject of “burnout.” Burnout can mean a lot of different things to a lot of people. For me (since I have a bad back), I equate burnout to…

Having a great product or providing an indispensable service is important when it comes to communicating your product or service. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. Communicating your brand to your potential clients; communicating your strategy…

Keeping a consistent look for your brand is a very important piece in building brand loyalty and recognition. For those of us that work in marketing, this is an obvious statement that drives a hundred percent of our style and branding decisions. If you run a company and don’t have…

Picking the right domain name for your company is a process. Many companies make a domain name selection as an afterthought, not realizing how important it is to pick the right domain until it’s far too late. In this article, I aim to simplify the domain selection process so you…

Creating a website that converts isn’t rocket-science. All you need is to know what your company does and what your potential clients are looking for. Sure, you can always test new approaches but those are for refining purposes. In this episode, I distill 4 key categories to pay attention to…