Articles & Podcast

eCommerce analytics gives you the insights you need to stop guessing and start making informed decisions. In today’s fast-paced online retail world, knowing what works—and what doesn’t—is the key to success. From understanding your customers’ behavior to improving your marketing and optimizing conversion rates, eCommerce analytics gives you the insights…

In today’s competitive eCommerce landscape, simply having great products isn’t enough. If customers can’t find what they’re looking for quickly, they’ll abandon your site and head to a competitor. This is where product search optimization comes into play. A well-optimized search experience can significantly improve conversions, enhance user experience, and…

In the fast-paced world of eCommerce, eCommerce email campaigns remain one of the most powerful tools to engage with customers, build relationships, and drive sales. However, simply sending out emails isn’t enough. To see meaningful results, you need to make sure your campaigns are strategically crafted, highly engaging, and well-optimized.…

Running a successful eCommerce business takes more than just listing products online and hoping for the best. It requires strategy, careful planning, and attention to detail. Yet, despite all the best efforts, many eCommerce stores fall short due to simple but critical mistakes. If you’re an eCommerce business owner, understanding…

Free shipping has become a staple of the eCommerce industry, often serving as a critical factor in purchasing decisions. Customers expect free shipping as part of their online shopping experience, with many even abandoning their carts if the option isn’t available. But as attractive as it is for consumers, free…

In the competitive world of eCommerce, offering discounts and sales has become a common strategy to attract customers and boost sales. However, this approach comes with its own set of challenges and controversies. Is relying on discounts and sales a race to the bottom, devaluing products and brands in the…

In recent years, the concept of sustainability in eCommerce has gained significant traction. As consumers become more environmentally conscious, businesses are increasingly promoting their green initiatives, highlighting sustainable practices in their operations. But as this trend grows, so does the skepticism: is sustainability in eCommerce a genuine effort to protect…

In an era where digital engagement is essential for community connection, having a well-crafted website is vital for churches looking to reach their congregation effectively. Riverwood Church, located in the heart of Waverly, Iowa, recognized the importance of revitalizing their online presence to better serve their members and the broader…

If your Call to Actions aren’t delivering the results you’re after, you’re not alone. In a crowded digital landscape, crafting CTAs that cut through the noise can be a challenge. Conventional wisdom often fails to deliver, leaving businesses stuck in a cycle of mediocre results. So, how do you transform…

Building customer loyalty is like nurturing a garden. It requires dedication, patience, and the right strategies to see it flourish. Loyal customers don’t just make repeat purchases; they become ambassadors for your brand, spreading the word and contributing to your long-term success. But how do you cultivate such loyalty? Here…