Articles & Podcast

A man working on a laptop with coding and coffee in a modern cafe, representing digital marketing and web development services by Wapiti Digital.

From Coffee Roaster to Web Developer: My Journey to Building Conversion-Focused Websites

A candid look at the winding path that led me to create Wapiti Digital—and what I learned along the way I’ll be honest: recording this episode felt uncomfortable. Sharing your life story publicly isn’t exactly easy, especially when that story includes failures, missteps, and hard-won lessons. But as I thought…

Hiring the Right Web Team

Why Your Marketing Agency Might Not Be the Best Choice for Your Website: A frank discussion about website development and what businesses need to know before hiring If you’re looking for a website for your business, you’ve probably considered hiring a marketing agency to handle everything in one place. It…

Sell More Online Podcast by Dan Ericson, Found of Wapiti Digital

SEO vs. AIO: Understanding the New Rules of Search Visibility

The landscape of online search is evolving rapidly. While Search Engine Optimization (SEO) has been a cornerstone of digital marketing for decades, a new player has entered the arena: AI Optimization (AIO). If you’re a business owner trying to stay visible online, understanding both, and how they work together, is…

Fresh baked bread and a cup of coffee on a rustic wooden table, with open book in the background. Perfect for bakery, cafe, or coffee shop websites.

eCommerce Analytics that Drive Real Results

eCommerce analytics gives you the insights you need to stop guessing and start making informed decisions. In today’s fast-paced online retail world, knowing what works—and what doesn’t—is the key to success. From understanding your customers’ behavior to improving your marketing and optimizing conversion rates, eCommerce analytics gives you the insights…

Product Search Optimization to Boost Your eCommerce Sales

In today’s competitive eCommerce landscape, simply having great products isn’t enough. If customers can’t find what they’re looking for quickly, they’ll abandon your site and head to a competitor. This is where product search optimization comes into play. A well-optimized search experience can significantly improve conversions, enhance user experience, and…

5 Ways to Improve Your eCommerce Email Campaigns

In the fast-paced world of eCommerce, eCommerce email campaigns remain one of the most powerful tools to engage with customers, build relationships, and drive sales. However, simply sending out emails isn’t enough. To see meaningful results, you need to make sure your campaigns are strategically crafted, highly engaging, and well-optimized.…

The 5 Most Common eCommerce Mistakes

Running a successful eCommerce business takes more than just listing products online and hoping for the best. It requires strategy, careful planning, and attention to detail. Yet, despite all the best efforts, many eCommerce stores fall short due to simple but critical mistakes. If you’re an eCommerce business owner, understanding…

The Cost of Free Shipping for Businesses

The Hidden Costs of Free Shipping

Free shipping has become a staple of the eCommerce industry, often serving as a critical factor in purchasing decisions. Customers expect free shipping as part of their online shopping experience, with many even abandoning their carts if the option isn’t available. But as attractive as it is for consumers, free…

Discounts and Sales in eCommerce

In the competitive world of eCommerce, offering discounts and sales has become a common strategy to attract customers and boost sales. However, this approach comes with its own set of challenges and controversies. Is relying on discounts and sales a race to the bottom, devaluing products and brands in the…

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Sustainability in eCommerce: Genuine Effort or Marketing Gimmick?

In recent years, the concept of sustainability in eCommerce has gained significant traction. As consumers become more environmentally conscious, businesses are increasingly promoting their green initiatives, highlighting sustainable practices in their operations. But as this trend grows, so does the skepticism: is sustainability in eCommerce a genuine effort to protect…