All Custom Content Creation Articles

Nuggets of knowledge from Dan and the Wapiti team

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Blog Categories



Why You Shouldn’t Use a Website Builder (and Why We Do)

In this article, I want to talk about website builders. Of course, there is an entirely different view of builders depending on whom you talk to.
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Communicating Your Product Or Service

Having a great product or providing an indispensable service is important when it comes to communicating your product or service. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. Communicating your brand to your potential clients; communicating your strategy with your employees; being honest and communicating with yourself: these […]
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How To Write Emails That Convert

Email marketing is still one of the single best ways to reach out to existing clients and communicate with new potential clients. Email marketing, when done correctly, is informative and builds trust in your brand. It can also be a huge lead generation tool as well as a prime conversion funnel. In this article, I cover the anatomy of emails that are built to convert.
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Create New Content Easily and Keep It Flowing

Chances are, if you have a business or you are a marketing professional that works in content creation and delivery, the time and ability to create new content easily is one of the struggles that you will have on an almost daily basis. Content is important in helping your business look alive and functional across the internet to potential clients. […]
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2018 Review - Our Master Marketing Experiment

I'm writing this article to discuss Wapiti. I want to show you just how far we've come in the past year as well as discuss some of my failures as the owner of the business and the steps I took to rectify many of them. Specifically, I want the reader of this article to learn from my mistakes because past […]
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Popular Marketing Design Trends for 2019

Most businesses lag a couple years behind the latest marketing design trends with only the fast moving, most agile brands keeping a consistently fresh look. It does seem that, with every year however, there is an updated style your marketing might want to adapt to. While the largest determinant of design is your brand, it's important to stay up with […]
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You Need A Digital Marketing Agency On Retainer

A New Set Of Experienced Eyes Is All That Stands Between Success And Failure Hiring outside help to grow can be a tough pill to swallow. That very hesitancy, however, could be completely killing your growth potential. Here are a few reasons why a business that is successful needs a digital marketing agency for growth: 1. Let Experts Focus On Growing […]
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Interview with TJ Fittis of Camano Island Coffee Roasters

TJ's Bio from LinkedIn: Most people have never REALLY tasted coffee before -- that's why I work at Camano Island Coffee Roasters. My mission is to share delicious, fresh-roasted coffee with those afflicted by burnt, stale coffee. It's been a fun journey at Camano Island Coffee Roasters. I started with the company in 2011 and through a series of "growth-hacking" […]
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Lessons from the Mobile Game, Bricks & Balls

aka, how trying to disconnect from my day-to-day work failed and the lesson I learned from it... When it comes to my day-to-day job, I have this habit of staying connected to my work at every hour. I've even woken up in the night and responded to emails or checked on things to ensure they were running correctly. I know […]
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The Importance of Inbound Marketing: Why Start a Blog?

The key to growing your business or non-profit is having a solid inbound marketing strategy. Inbound marketing allows you to not only drive sales, or increase donations, but also gain loyal customers. One of the most important components of your inbound marketing strategy is your blog. But you may ask, "Why start a blog?" Blogs allow you to connect with […]
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