General • Wapiti

Dan And The Terrible, Horrible, No Good, Very Bad Day

I just learned a huge lesson - or maybe I just had a bad day. Business ownership isn't all sunshine and roses as all business owners will tell you. I just got back from the post office, delivering a refund check to a client for a mistake that I made. The title of this is Dan and the Terrible, Horrible, […]

An Interview with Brandon Ericson - Owner of Camano Commons Marketplace

Camano Voice Podcast Brandon Ericson is the owner of Camano Commons Marketplace. He is also frequently heard through his podcast, the Camano Voice Podcast. We encourage you to listen to his podcast if you're interested in knowing more about the Stanwood and Camano Island areas here in Washington State. Brandon even interviewed Dan for his third episode! Interview Transcript Dan: […]

Why Your Website Matters

In this day and age, everyone should have a website. There are many people who don't have brick-and-mortar locations but have a website. As such, your website is actually often your primary business "location" instead of your physical address. Your website matters no matter what kind of business you have. I have been approached by so many people about websites, […]

A Candid Chat On Burn Out

The topic for this article is something I’ve experienced before, but never to the extent I’ve been experiencing lately. This is the subject of “burnout." Burnout can mean a lot of different things to a lot of people. For me (since I have a bad back), I equate burnout to saying, “My back’s gone out.” Saying that, a back going […]

Naming Your Business

When it comes to naming your business, something seemingly so trivial is actually a big deal. If you take a look at some of the big brands like Nike, Starbucks or Nordstrom; there isn’t really a direct link in each name as to what their product is, yet their names garner instant recognition. On the other hand, there are also […]

Should I Rebrand My Business?

Have you ever thought about rebranding your business? We all make minor adjustments to our brand, but to completely rebrand a company is like giving your business open-heart surgery and hoping to come out of it better than you were before. In this article, I explore the idea of rebranding your business and talk about the pros and cons of […]

How We Sell Every Day

We all are salespeople and constantly sell throughout each day. Do you sell cars? You're a salesperson. Do you build websites? Salesperson. Do you clean the floors? Salesperson. You see, regardless of what you do for a profession and regardless of who you spend time around, you spend a lot of time selling. Don't believe me? Keep reading this article […]

Communicating Your Product Or Service

Having a great product or providing an indispensable service is important when it comes to communicating your product or service. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. Communicating your brand to your potential clients; communicating your strategy with your employees; being honest and communicating with yourself: these […]

Subscription eCommerce for Coffee Retailers

This article & podcast, Subscription eCommerce for Coffee Roasters, is a highly focused discussion on why coffee retailers need subscription eCommerce. The overall theme and information contained below are applicable to many businesses, however. I launched my marketing career through the coffee roasting industry and use that experience to show why coffee retailers (and a lot of business owners in […]

Picking The Right Domain Name

Picking the right domain name for your company is a process. Many companies make a domain name selection as an afterthought, not realizing how important it is to pick the right domain until it's far too late. In this article, I aim to simplify the domain selection process so you can focus on getting the domains that are best for […]

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