Email Marketing • Wapiti

4 Tips to Elevate Website Traffic

Driving traffic to your website is essential, but transforming one-time visitors into loyal, returning customers is the real game-changer. Returning visitors not only boost your traffic stats but also indicate a deeper level of engagement and trust with your brand. Here are four essential tips to elevate your website traffic by attracting returning visitors: 1. Personalize Your Website Experience One […]

Adding Technology to Your Business

Do you have a business that needs to adopt technology to move forward? Even some of the most technologically advanced businesses are constantly adopting new technologies just to stay ahead of the curve. Technology can actually hinder growth if you're adopting technology for technology's sake. In this article, I address the proper ways to go about adding technology to your business. You don't have to be scared to bring in the technology and help necessary to help your business succeed.

You Need Google Workspace for Business

Any well-functioning business needs a business SaaS (Software as a Service) platform to run on. For any small business person, there is really only one option that takes care of all your needs. That option is Google's GSuite.

How To Write Emails That Convert

Email marketing is still one of the single best ways to reach out to existing clients and communicate with new potential clients. Email marketing, when done correctly, is informative and builds trust in your brand. It can also be a huge lead generation tool as well as a prime conversion funnel. In this article, I cover the anatomy of emails that are built to convert.

The Designer CPA - an interview with Peter Lang

I recently had the pleasure of interviewing Peter Lang, owner of The Designer CPA. Peter started rising quickly through the ranks at the CPA firm he started with until, one day, he was written up for being "too helpful". This led him to realize that corporate life wasn't for him. Instead, he chose to pursue the path of being a CPA that focuses on creatives and interior designers. It was a pleasure to chat with him and I sincerely hope you are able to gain some key insights through the podcast episode and this transcription.

Coping With Uncertainty In Business

Every business owner can be confident in one thing: we'll spend more time in deep uncertainty than we will ever experience the feeling of "job security." As I write this, I'm struggling with massive amounts of uncertainty myself - which really is nothing new. In this article, I explore the depths of the uncertainty I experience and share some of my […]

Create New Content Easily and Keep It Flowing

Chances are, if you have a business or you are a marketing professional that works in content creation and delivery, the time and ability to create new content easily is one of the struggles that you will have on an almost daily basis. Content is important in helping your business look alive and functional across the internet to potential clients. […]

Interview with Joni Fedders of Aileron

As a past business owner, Joni understands the risks, rewards, and challenges that ownership and professional management bring. She had the opportunity at Iams as a Brand Manager to live in a professionally managed organization where she saw firsthand how strategy, strong leadership and culture can fuel a company to do great things. After Iams, Joni co-founded a technology services […]

The Intersection of Faith and Business

Regardless of your faith, it can often be hard to remain true to your beliefs while living in a society that doesn't share your desires and values. As a Christian business owner myself, I often struggle with when to chat about my beliefs and when to be careful with what I say so that I don't offend the person or […]

Make Money Podcasting in 2019

If you own a business, a podcast could be a huge lead generation funnel for your business. If you sell a product or service that has any kind of story behind it, you can use a podcast to establish yourself as an industry expert and help potential clients choose you when the time comes. This podcast should help you get […]

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