What I’d Do With $5,000 vs $50,000 for a Website
Two real, line-by-line website budgets for the same kind of business, one at $5,000 and one at $50,000, with an honest answer on which one you actually need.
Articles & Podcast
All Uncategorized Articles
Our team shares our expertise on eCommerce, conversion optimization, faith in business and more.
Why Midwest Manufacturers Lose Bids to a Better Website
A plant manager lost a bid to a competitor whose website made it easier to get a quote. Here's what manufacturers' sites need to show buyers before the RFQ: real specs, a usable request form, and language buyers actually search for.
A Business Owner’s Playbook for a Bad Review
A bad review feels like an emergency. It usually isn't. Here's how to sort fair from fake, respond without making it worse, and build enough real reviews that one bad night can't move your rating.
What Schema Markup Does (and What It Quietly Does Not)
Most schema advice tells you to add structured data without explaining what it does. Here is what works for a service business, what Google deprecated, and what to skip.
A Midwest Small Business Owner on Finally Going Online
Owners who put off a website for years talk about what pushed them, what surprised them about the process, and what they would tell someone still waiting.
Your Squarespace Export Leaves Most of the Site Behind
Squarespace's export hands you your writing and leaves the rest. Here's what transfers, what gets rebuilt, what drives the cost, and when staying put is the smarter call.
What Your Web Design Retainer Should Actually Get You
A monthly website fee is easy to keep paying and hard to judge. Here are the three kinds of retainer, four questions that tell you which one you have, and when to cancel, including with us.
Google Business Profile Optimization That Actually Works
The map pack decides who gets the call. Here's which Google Business Profile fields move rankings, which ones waste your afternoon, and a monthly routine that keeps you there.
What a Professional Website Costs in the Midwest (Real Numbers)
Three shops can quote the same small-business site at $900, $9,000, and $40,000. Here's what each tier actually buys, what the yearly running costs really are, and the five questions that expose a quote written to win a deal.
Why We Build With Developer-Focused Page Builders (and Skip the Rest)
Nearly every site we build starts in a page builder, and that is deliberate. The difference is which builders, and whether the shop driving them can code. Three questions reveal which kind you are hiring.
Does Your eCommerce Serve Your Customers?
- Online Sales
- Recurring Revenue Baked In
- Powerful Product Filtering
- Inventory Control
- Customer Retargeting
- Abandoned Cart Followup
- Upsells on Checkout
- Search Engine Optimized
- Empowered Customer Support
- Returns Management
If your eCommerce solution doesn't offer all of the above get in touch before you lose any further sales.
More Than Beautiful Website Design
Wapiti's websites are the perfect combination of beauty and conversion optimization. Each site we build is search optimized during the build process, speed optimized when hosted on our servers, and conversion focused to attract new customers and help you capture new business.
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