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Having a great product or providing an indispensable service is important when it comes to communicating your product or service. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. […]

Do you have a business that needs to adopt technology to move forward? Even some of the most technologically advanced businesses are constantly adopting new technologies just to stay ahead of the curve. Technology can actually hinder growth if you're adopting technology for technology's sake. In this article, I address the proper ways to go about adding technology to your business. You don't have to be scared to bring in the technology and help necessary to help your business succeed.

Email marketing is still one of the single best ways to reach out to existing clients and communicate with new potential clients. Email marketing, when done correctly, is informative and builds trust in your brand. It can also be a huge lead generation tool as well as a prime conversion funnel. In this article, I cover the anatomy of emails that are built to convert.

Chances are, if you have a business or you are a marketing professional that works in content creation and delivery, the time and ability to create new content easily is one of the struggles that you will have on an […]

I'm writing this article to discuss Wapiti. I want to show you just how far we've come in the past year as well as discuss some of my failures as the owner of the business and the steps I took […]

Most businesses lag a couple years behind the latest marketing design trends with only the fast moving, most agile brands keeping a consistently fresh look. It does seem that, with every year however, there is an updated style your marketing […]

A New Set Of Experienced Eyes Is All That Stands Between Success And Failure Hiring outside help to grow can be a tough pill to swallow. That very hesitancy, however, could be completely killing your growth potential. Here are a few […]

The Single, Most Effective Marketing Venue Is... Ok, it's really not a big secret and I'm spilling the beans on nothing new (except maybe my shirt - I should know by now not to write emails while eating dinner.) "Hey […]

Just to set this straight... an Octopus with one arm is not an eel... It's probably dead. Just like a business that focuses on one method of bringing in new business is probably dead or dying. Do you get the comparison […]