Brand & Marketing Strategy • Wapiti

2018 Review - Our Master Marketing Experiment

I'm writing this article to discuss Wapiti. I want to show you just how far we've come in the past year as well as discuss some of my failures as the owner of the business and the steps I took to rectify many of them. Specifically, I want the reader of this article to learn from my mistakes because past […]

Knowing When To Quit

Growing up, my family strongly frowned upon quitting just about anything. It was a concession that you were no good at what you were doing and that you were unwilling to push through a barrier to succeed. I would like to posit a different view. While there are times that quitting is indeed giving up on something that you could […]

Popular Marketing Design Trends for 2019

Most businesses lag a couple years behind the latest marketing design trends with only the fast moving, most agile brands keeping a consistently fresh look. It does seem that, with every year however, there is an updated style your marketing might want to adapt to. While the largest determinant of design is your brand, it's important to stay up with […]

Interview with Joni Fedders of Aileron

As a past business owner, Joni understands the risks, rewards, and challenges that ownership and professional management bring. She had the opportunity at Iams as a Brand Manager to live in a professionally managed organization where she saw firsthand how strategy, strong leadership and culture can fuel a company to do great things. After Iams, Joni co-founded a technology services […]

The Intersection of Faith and Business

Regardless of your faith, it can often be hard to remain true to your beliefs while living in a society that doesn't share your desires and values. As a Christian business owner myself, I often struggle with when to chat about my beliefs and when to be careful with what I say so that I don't offend the person or […]

Interview with Matt Land of Matthew Land Studios

Matthew Land's Bio: Matthew lives north of Seattle with his wife, Erin. While spending three years in Mexico volunteering on humanitarian projects, he began exploring documentary photography, and focused his skills on high-end weddings after returning to the Pacific Northwest. He still enjoys traveling and working with NGO’s during the wedding off-season. When Matthew is not behind the camera, he […]

Google My Business - Tame Your Listing; Reap Rewards.

This Article Was Featured In The Stanwood Camano Island Chamber of Commerce November 2018 Newsletter Want an instant, free search engine optimization boost? Google's "My Business" will provide a nearly instantaneous boost to your site's traffic and help set you up for success where your business is located. The best part? It's super easy and completely FREE (unless you pay someone […]

Make Money Podcasting in 2019

If you own a business, a podcast could be a huge lead generation funnel for your business. If you sell a product or service that has any kind of story behind it, you can use a podcast to establish yourself as an industry expert and help potential clients choose you when the time comes. This podcast should help you get […]

Whats Your Purpose, Your Why?

For any business owner, marketing professional, administrator, or employee it's imperative to your mental health and general well-being that you know your "Why" - the reason you are doing what you are doing. For many, money is the primary focus and we'd all be lying if we didn't admit that it plays are part in what we do. The problem […]

Interview with Dr. Zach Pope of Pope Chiropractic

Dr. Zach Pope's Bio: Dr. Zach Pope is a graduate of the University of Western States College of Chiropractic in Portland, Oregon. Extensive postgraduate training from the Spine Research Institute of San Diego has afforded him specialized training in the care and management of car crash victims (whiplash, mild traumatic brain injury, etc.). Other special clinical interests include work-related injury, […]

« Previous 1 2 3 4 5 Next »

All Brand & Marketing Strategy Articles