Wapiti Website Design Ideas • Podcast & Articles

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Web Design RFP Template: Questions, Scope, and Evaluation Checklist

When you put out a web design RFP (request for proposal), you are doing two things at once: clarifying what you actually need, and giving agencies a fair way to price and plan the work. A strong RFP saves you from “apples to oranges” bids, vague timelines, and the classic…

Laptop displaying analytics dashboard with graphs and data, on a wooden table in a modern cafe setting, highlighting digital marketing and website performance analysis.

Agency vs. Freelancer vs. Website Builder: Which Is Best for Your Next Site?

Your next website is not a “site project.” It is a sales tool, a credibility signal, and often the front door to your customer experience. So the real decision is not agency vs. freelancer vs. website builder. The real decision is how much risk you can carry, how fast you…

Person working on a laptop with website wireframes, illustrating custom website design process in a cozy coffee shop setting.

How Much Does a Custom Website Cost in 2026? Pricing, Timelines, and Trade‑offs

Your custom website cost in 2026 is less about “how many pages” and more about what you need the site to do for your organization. If your website is expected to generate leads, sell subscriptions, process donations, manage memberships, or support courses, you are buying a revenue system, not just…

Business professional analyzing website analytics on a laptop for digital marketing strategy and website performance optimization.

Your Essential Custom Website Design Guide

Your website is either helping you grow or quietly costing you money. When you’re a growing organization, the real question is not “Do we need a nicer site?” It’s “Do we need a site built to turn attention into action, and can we prove it?” Research keeps pointing in the…

A man working on a laptop with coding and coffee in a modern cafe, representing digital marketing and web development services by Wapiti Digital.

From Coffee Roaster to Web Developer: My Journey to Building Conversion-Focused Websites

A candid look at the winding path that led me to create Wapiti Digital—and what I learned along the way I’ll be honest: recording this episode felt uncomfortable. Sharing your life story publicly isn’t exactly easy, especially when that story includes failures, missteps, and hard-won lessons. But as I thought…

Hiring the Right Web Team

Why Your Marketing Agency Might Not Be the Best Choice for Your Website: A frank discussion about website development and what businesses need to know before hiring If you’re looking for a website for your business, you’ve probably considered hiring a marketing agency to handle everything in one place. It…

Sell More Online Podcast by Dan Ericson, Found of Wapiti Digital

SEO vs. AIO: Understanding the New Rules of Search Visibility

The landscape of online search is evolving rapidly. While Search Engine Optimization (SEO) has been a cornerstone of digital marketing for decades, a new player has entered the arena: AI Optimization (AIO). If you’re a business owner trying to stay visible online, understanding both, and how they work together, is…

Fresh baked bread and a cup of coffee on a rustic wooden table, with open book in the background. Perfect for bakery, cafe, or coffee shop websites.

eCommerce Analytics that Drive Real Results

eCommerce analytics gives you the insights you need to stop guessing and start making informed decisions. In today’s fast-paced online retail world, knowing what works—and what doesn’t—is the key to success. From understanding your customers’ behavior to improving your marketing and optimizing conversion rates, eCommerce analytics gives you the insights…

Product Search Optimization to Boost Your eCommerce Sales

In today’s competitive eCommerce landscape, simply having great products isn’t enough. If customers can’t find what they’re looking for quickly, they’ll abandon your site and head to a competitor. This is where product search optimization comes into play. A well-optimized search experience can significantly improve conversions, enhance user experience, and…

5 Ways to Improve Your eCommerce Email Campaigns

In the fast-paced world of eCommerce, eCommerce email campaigns remain one of the most powerful tools to engage with customers, build relationships, and drive sales. However, simply sending out emails isn’t enough. To see meaningful results, you need to make sure your campaigns are strategically crafted, highly engaging, and well-optimized.…

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